LUXE.TV HD chooses ATEME Compression Solutions for Quality and Efficient Delivery

September 05, 2007 - Bievres, France

ATEME  SA, an acknowledged leader in standardsbased
video compression solutions, today announced that international luxury network LUXE.TV (Luxembourg) has chosen ATEME's Kyrion hardware-based H.264 compression solution for its
HD transmissions.

LUXE.TV selected ATEME and Kyrion encoding to enable the best-quality picture and audio for worldwide distribution of their programs. LUXE.TV is the first international network to be fully
produced in High Definition and exclusively dedicated to the Luxury world. Viewed throughout Europe, the Middle East and Asia LUXE.TV is broadcast in both High and Standard Definition
and covers 6 luxury sectors:
* Real Estate & Home Design
* Sports & Leisure
* Hotels & Gastronomy
* Beauty & Fashion
* Cars & Yachting
* Jewelry & Watches

LUXE.TV HD is uplinked in native H.264 format at 6 Mbit/sec on Eutelsat W3A, Arabsat BADR-4 and Eutelsat W5. Using this approach - and with ATEME's exceptional quality" individual satellite, cable and IPTV providers can directly broadcast the channel without additional signal processing or compression.

"LUXE.TV is the first full HDTV native channel in Europe and the Middle-East and we want to offer a signal which can be used directly by our customers," said J.B. Stock, General Manager of LUXE.TV. "ATEME offers the best technology and support available today for MPEG4-H.264 encoding and we are very excited to be using their technology to achieve our distribution and quality goals. Kyrion's programmable architecture offers a vast quality improvement compared to our previous encoding solutions. It also enabled us to avoid re-encoding at cable and IPTV headends ensuring the highest quality for our viewers. The ATEME solution has been intensively
tested during the past months and full interoperability with a variety of set-top boxes has been demonstrated."

"LUXE.TV is one of the most exciting new providers of content for the luxury market in the world today," said Claude Stoffel, Sales Director for ATEME's Broadcast and Broadband group. "With fully native HD production and distribution, LUXE.TV will establish a new benchmark for video quality and production values in Europe, the Middle East and Asia. Our Kyrion technology is the only available solution that allows the programming to be compressed for any distribution channel - whether Sat, cable or IPTV - without any quality compromises and we are very pleased to be their technology partner."

LUXE.TV is the first International television network dedicated exclusively to the world of luxury. With production crews present in 15 cities around the world, LUXE.TV provides high-end coverage of luxury industry in all its diversity. Short documentary-style programs are exclusively shot in High Definition. Broadcasting in English, French, German, Italian and Russian, LUXE.TV has a direct access to more than 335 Million viewers throughout Europe, Asia and the Middle East.

About ATEME

ATEME is a world-leading provider of MPEG-4 / H.264 video compression solutions. ATEME's renowned technology supports both standard and HD content, deployed across any platform  from mobile to Ultra HD. ATEME provides broadcasters, telcos and security providers with unmatched compression quality and bandwidth efficiency.

ATEME Because Content Deploys Everywhere