Monthly June, 2012

NEWS & EVENTS

High fidelity video compression for broadcast
and broadband.

Here it comes!!!

Jerome Vieron, ATEME HEVC expert
ATEME will be demonstrating the NEW HEVC codec at the occasion of IBC 2012 in RAI – Amsterdam, stand 1.F70

The NEW HEVC (High Efficiency Video Coding) allows broadcasters to reduce the bandwidth needed to deliver Ultra High Definition Television (UHDTV). As members of the 4EVER program, ATEME has the possibility to demonstrate the new HEVC codec directly at its stand. The encoding results will be seen at 4K TV screens supplied directly by TOSHIBA.

If you wish to know more concerning HEVC please contact Jerome Vieron, ATEME expert on HEVC encoding

For appointment at IBC, please contact Sophie Guldner

Nadia Hardiwidjaja, EPECOM Graphics Business development executive

ATEME together with its partner EPECOM Graphics presented its latest technology at the BroadcastAsia 2012.
BroadcastAsia took place in Suntec Singapore, 19 – 22 of June 2012. The aim of this event was to deliver a comprehensive experience for broadcast industry experts and professionals.

The Area Sales Manager for ATEME, Kim Gravina, was very happy about the high interest of many visitors in the solutions that ATEME is offering. “Many visitors came to our stand admiring the unusual exposer and our excellent technology of TITAN- the Real-time IP-based transcoding platform for mass throughput as well as contribution and distribution encoders.The show was extremely successful and well organised.”

For more information, please contact Kim Gravina, ATEME Area Sales Manager.


Pierre Larbier, Chief Technology Officer, ATEME
Pierre Larbier, Chief Technology Officer, ATEME, spoke at the BroadcastAsia 2012 International Conference concerning the “HDTV – Advancing Technology & Business Model”
The treated subjects were as follows:

8K Ultra HD, the “Ultimate 2D entertainment experience in the home”
Intermediary formats : 4K, Quad Full HD, higher frame rates; What should we ask for?
The “compressionist” point of view; Projected datarates, current transmission bottlenecks, in MPEG-4 and HEVC
Setting expectations for the next two years, for both linear and
On Demand content to the home


Kim Gravina, ATEME Area Sales Manager; Peng Seng Heng, Director, Epecom Graphics; Pierre Larbier, CTO ATEME; Emmanuel Boureau, Sales Director APAC & EMEA, ATEME
 Pierre Larbier, CTO ATEME; Emmanuel Boureau, Sales Director APAC & EMEA, ATEME
Mr. Peng Seng Heng, Director, Epecom Graphics with clients

 

ATEME exhibited at the ANGA CABLE SHOW 2012, one of Europe’s leading Trade Fair for Cable, Broadband and Satellite, taking place in Cologne, Germany, the 12 – 14 June.

ATEME presented its solutions for Multi –Screen, Contribution and Distribution. Xavier Gentric, Area Sales Manager, met many existing as well as potential clients and was happy with the show organisation.

ANGA Cable is organised by the Association of German Cable Operators (Verband Deutscher Kabelnetzbetreiber ANGA) and is supported by ZVEI (Satellite & Cable).

Software Encoder Unlocks the Future of Multi-Screen Delivery, Raises Bar for Video Quality and Speed, and Supports MPEG Growth Demands While High Efficiency Video Coding (HEVC) Matures

ATEME, the leading provider of efficient video compression technology, today announced the newest addition to its proven family of industry-leading H.264 compliant video encoding technologies EAVC4: Beyond the industry’s requirements for high fidelity MPEG-4 coding.

With video content being streamed and downloaded by an ever-burgeoning consumer base, the ability to tailor video content for specific screen sizes and available bandwidths is critical to ensure an optimized end-user viewing experience. EAVC4 offers broadcasters, broadband providers, and content creators improved performance and flexibility through unparalleled encoding software architecture—built from the ground-up, leveraging previous generations of advancements—in order to:

  • Deliver the highest quality video
  • Provide the best video quality and encoding performance at any specified speed
  • Optimize video processing to support multi-screen output

“As the pace of change of formats, requirements and new business models reaches continues to quicken, product form factors are drifting away from dedicated hardware appliances toward agile software solutions. This trend is particularly pronounced in segments such as production and multi-screen transcoders, and is creeping into traditional hardware domains such as linear pay TV encoding,” said Avni Rambhia, Senior Industry Analyst, Frost & Sullivan.

EAVC4: Highest Video Quality

Resulting from a top-to-bottom redesign, the EAVC4 encoder significantly elevates the level of available video quality with the following key improvements:

  • Affords up to 20 percent bandwidth gains for progressive and interlaced content based on objective measures, and even higher gains based on visual perception
  • Reduced Bandwidth for Use Cases with High and Emerging Market Demand—supports iPad high-resolution format (1080p), high quality on smartphones (even at 64 kpbs), all with highly efficient software-based CBR and VBR bit-rate regulation
  • Expanded Range of Available Use Cases—includes 4K and 8K, 4:2:2 and 4:4:4 chroma, up to 14-bit coding precision, and AVC-I intra only coding

Dramatic Speed Improvements For All Video Quality Settings

Marking a major leap forward in performance with drastic speed improvements for all video quality (VQ) settings, EAVC4 provides users with the capability to either encode faster at the current VQ level or to significantly increase VQ while maintaining the current encoding speed. The all-new EAVC4 video encoding architecture draws its efficiency from:

  • Multi-processor and multi-core 64-bit architecture
  • Multi-threading from slice level up through macro block level
  • Algorithmic optimization at multiple levels: Video sequence, GOP, frame and macroblock
  • Massive usage of hand-optimized assembly code to leverage Intel processors capabilities including sandyBridge specific instruction set.
  • Software architecture optimization (patented approach, free of any IP challenges)

Resulting in significant performance improvements in both file transcoding and live transcoding environments, the above technology enhancements afford the following:

  • Up to three times more speed for file transcoding workflows, such as VOD processing, to enable the completion of jobs within one third of the previous time
  • Three times as many linear channels per processor blade to benefit live transcoding workflows, such as IPTV

“Multi-Screen by Design” Yields System-Level Performance and Fidelity Gains

EAVC4 leverages a patented technique called “Multi-Screen by Design”—a new approach to processing video for multi-screen output. Relying on intelligent parallelization to perform common processes only one time for all bit-rates and screen formats, EAVC4 delivers speed improvements and optimizes video fidelity for multiple outputs from a single content stream. This enables broadcast and broadband professionals to offer an optimal blend of processing speed, video quality, multi-screen capabilities and resource efficiency.

“As a long-time leader in the video encoding space, ATEME is well underway with plans for HEVC product releases. However, it is clear that the need for higher performance, encoding flexibility and improved multi-screen capabilities is not something that users can simply defer until the full testing and adoption of future HEVC solutions,” said Pierre Larbier, Chief Technology Officer, ATEME. “Today’s video encoding systems must not only support large-scale, continuous video encoding operations, but they must also offer a high degree of flexibility for outputting different levels of video quality, frame-rates, bit-rates and screen resolution. The release of EAVC4 addresses the ever-escalating consumer demand for rich video content now, and empowers broad access across an increasing number of viewer devices.”

Availability

ATEME’s EAVC4 will be available in the coming weeks in the TITAN family of transcoders including TITAN FILE, TITAN Live and TITAN KFE. For more information, visit http://www.ateme.com/Transcoders

About ATEME

ATEME is a world leading provider of MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, digital TV distribution networks, multi-screen live streaming, OTT and VOD applications. For more information, please visit the company’s website.

  • ATEME Press Contact:
  • Monika Fourneaux Ceskova
  • T: +33 1 69 35 89 88
  • M: +33 6 84 63 32 12
  • E: press@ateme.com

Interview with Alvino Cordeiro, ATEME’s Area Sales Manager, at the RADIOTV FORUM 2012

Rome, Italy – 22 and 23 May, ATEME participated in the RADIOTV FORUM 2012 – one of the major broadcast events organised by the association of local satellite and Internet radio and television companies.

Alvino Cordeiro, ATEME’s Area Sales Manager was present on the stand of CVE Italy – our Business Partner in Italy- meeting with both existing clients And new prospects.

Alvino Cordeiro, Area Sales Manager with Monika Fourneaux Ceskova, ATEME
Interview with Alvino Cordeiro, ATEME’s Area Sales Manager by Monika Fourneaux Ceskova

MFC: Alvino, this is your third time at the Radio TV Forum, how do you see the evolution of the Italian broadcast industry?

AC: This show is taking place during a very special period while several regions are preparing for Analog switch off. This year we realized that most discussions around challenges that we focus on as a compression provider: Multiscreen delivery and the transition of broadcast contribution to MPEG-4 – There is a need to comply with the new international demand and be ready for accelerating the HDTV productions and broadcast.

RADIOTV FORUM is a great occasion to reaffirm ATEME’s leadership in these fields. Based on successful projects and continuous cooperation with our Partner- CVE Italy, we decided to increase our visibility using more space and dedicated advertising. Large space was assigned to demonstrate ATEME’s CM3102 contribution encoder including integrated modulator for which we had many meetings planned during the show, mainly with SNG operators. We are also showcasing the TITAN platform for Multiscreen/OTT applications.

MFC: How would you describe the main challenge for broadcasters?

AC: I would say the challenges revolve around two topics:
First is “Flexibility”. We are in a phase of new investments to address new demand and new standards; new features are arriving at a fast pace. For example, it is important to launch Multi-screen services allowing to deal with new standards coming soon such as MPEG-DASH. ATEME’s Software based strategy for OTT / Multiscreen addresses specifically this solution to ensure our customers future proof of investment.

The second challenge is that operators must be “Cost conscious”. Indeed, the on-going financial crisis has not spared broadcasters. Budgets are being watched carefully and investments not only need to be future proof, but also in line with available resources, with a demonstrated short term return on investment. ATEME developed new technologies that save money for its customers.

We can mention as example the cost effective CM3102 and DR8400 designed for contribution or the bandwidth saving on web and mobile distribution CDNs thanks to the high quality compression performance of the TITAN platform.

In ATEME, we are feeling a significant change in our customers approach to the OTT: while for several years the important thing was “just to be on the web and mobile with at least one channel” with quality aspects not really looked at, today large broadcasters realize that they need to offer all their channels on web and mobile. This brings a significant cost increase on bandwidth. To make economies some broadcasters might lower the bit rate. But they are aware, customers won’t accept lower quality!
ATEME have continuously improved the quality/bandwidth ratio in the past years and thanks to our dedication to the Compression technology, more and more broadcasters feel confident about our solutions.

Today ATEME is paving the way to new bandwidth gains in the future by taking part in the research program called4EVER. The aim of this program is to reduce the bandwidth needed to deliver Ultra High Definition Television(UHDTV) using High Efficiency Video Coding (HEVC). This shows how advanced our technology is and that ATEME is a confirmed and successful front leader in the industry.

Posted by Monika Ceskova Fourneaux

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Claude Stoffel {PNG}Author: Mr. Claude Stoffel

ATEME Business Director – Contribution

 

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