Monthly August, 2012

NEWS & EVENTS

High fidelity video compression for broadcast
and broadband.

Clik here to read the whole article on ATEME 2012 Global Frost & Sullivan Award for Market Penetration Leadership or download the document below.

 

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Cyfrowy Polsat logoCyfrowy Polsat S.A., the largest DTH operator in Poland and fourth largest in Europe, has chosen ATEME’s Kyrion encoder platform for a video and radio head end delivering a pay mobile TV service over DVB-T technology across the country. This is a significant development for Cyfrowy Polsat, adding mobile TV to its existing satellite delivery option, with the potential to reach new customers as well as its more than 3.5 million existing pay TV subscribers in Poland.

The service, launched in June 2012 after installation and testing earlier in the year, is based on a new DVB-T multiplex delivering simultaneously in MPEG-4 Standard Definition (SD) to Set Top Boxes, and at lower resolutions to smartphones or other mobiles via a DVB-T/Wi-Fi gateway. The mobile TV service will also give access to Free To Air digital multiplexes in addition to Cyfrowy Polsat’s pay TV multiplexes, to maximize its appeal to new customers.

This was a major contract win for ATEME, being the first deployment of its SR1000 rate allocator featuring statistical multiplexing for optimal multiple channel delivery within a confined bandwidth; in this case 24.88 Mbps for 8 TV channels in SD, 14 TV channels compressed in lower resolution for mobile devices and 12 radio programs. ATEME was one of only two shortlisted encoder vendors capable of meeting Cyfrowy Polsat’s demanding requirements, including support for AES encryption used in mobile devices, according to Cyfrowy Polsat’s CTO Dariusz Działkowski. “ATEME was able to deliver a ready solution faster than the other vendor”, said Dariusz Działkowski. “We also gave a lot of attention to the operational point of view in terms of maintenance, service and support where ATEME was much better.”

Technical Director Marcin Bukowski was pleased with the contribution made by DTS, ATEME’s local reseller partner. “It was a collaboration between DTS and ATEME engineers,” said Bukowski. “They both did a good job, and the cooperation with my team was easy.”

The new head end comprises Kyrion AM2102 encoders, which met all Cyfrowy Polsat’s requirements, including complete interoperability through support for MPEG-4 part 10/ H.264 standards, and also ability to be upgraded to HD when required in the field, just by uploading a license file. It also has several features that exceeded Cyfrowy Polsat’s immediate requirements but gave the operator confidence that the encoders are future proof and will meet ever rising expectations for video quality. These include FPGA (Field Programmable Gate Array) technology, which ensures that encoder video quality can be field upgraded, and also the integration of encoding, rate allocation, multiplexing, scrambling and electronic program guide insertion within a single turnkey solution.

The deployment provides further evidence of ATEME’s rising status as a major encoding vendor being chosen by leading tier 1 operators for business critical services. The ATEME encoders deployed at Cyfrowy Polsat for mobile TV services in DVB-T can also be used by satellite operators for their DVB-S head ends, bringing the same operational and performance benefits.

About ATEME

ATEME (www.ateme.com) is a world leading provider of MPEG-4 / H.264 and MPEG-2 bandwidth efficient video compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications.

ATEME Press Contact:
Sophie Guldner
T: +33 1 69 35 89 89
E: press@ateme.com

TVBEurope presents in the below article why 2SAT BV has selected ATEME’s advanced encoding platform for video contribution for its DSNG (Digital Satellite News Gathering) vehicles.

Click image for a larger view:

ATEME announced today that 2 SAT Europe bv, a provider of professional satellite connections around the world, has chosen ATEME, a leader in H.264 video compression products, to upgrade its digital satellite news gathering (DSNG) fleet. The upgraded trucks are currently booked to cover multiple high profile events including the MotoGP Grand Prix, a series of 18 motorcycle races across 14 countries taking place from April to November this year.

The Kyrion codecs will enable 2 SAT trucks to fulfil all satellite transmission requirements from MPEG-2 SD to MPEG-4 HD, 4:2:0 and 4:2:2, 8-bit and 10-bit, at any bitrate, all with the utmost picture quality and full redundancy.
Bas Giskes, 2 SAT’s chief executive, commented: “Our trucks are travelling across the whole of Europe for all kinds of sports and live events, so we have to select technology that is very broadly accepted. Following the contract award for the Moto GP coverage, we decided to modernize our equipment and we were looking for a solution offering flexibility in terms of codecs, compatibility with the receivers used by our clients, and that our operators could use easily. We had a positive experience during early trials of the Kyrion contribution pair from ATEME. So we moved ahead and… it’s all good – the pictures look great and our operators love the gear.”

About 2 SAT Europe B.V.
2 SAT Europe B.V. (www.2-sat.com) is a company specialized in professional satellite connections around the world and from any location! 2 SAT realises satellite connections for major events such as sports, politics, webcasting and royal matters. The 2 SAT experts are involved in long-term projects such as the World Cup and European Championships, soccer international matches, Golden League athletic games, skating, fighting sports, biathlon, but also the NATO Meetings, elections and the G7 Meetings at home and abroad.

About ATEME
ATEME (www.ateme.com) is a world leading provider of MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD
applications.


2SAT SNG truck


  • ATEME Press Contact:
  • Monika Fourneaux Ceskova
  • T: +33 1 69 35 89 88
  • M: +33 6 84 63 32 12
  • E: press@ateme.com

The leading cable and satellite service provider adopts MPEG-4 4:2:2 10-bit compression

Video compression solution provider ATEME announced today that TrueVisions, the leading cable and satellite television operator in Thailand selected ATEME’s Kyrion encoders and decoders to link its main production facility in Bangkok with remote studios over optical fiber.
The decision to deploy ATEME’s video contribution solution was based upon a first successful experience in 2011 with MPEG-4 4:2:2 10-bit technology, which proved to deliver a perfect video quality with an interoperable and future proof platform.The sustained performance and reliability of the Kyrion products led TrueVisions to retain the 10-bit encoders and decoders for the 2012 expansion of its network.
Roengrit Sereejumroenrojn, TrueVisions Director of Engineering, commented, “4:2:2 10-bit end to end simply means we have no visible degradation when we transmit video across our facilities. It makes sense for us. TrueVisions offers the best entertainment experience to its end users and it begins with a first class infrastructure to carry our content around.”
ATEME will exhibit its full range of compression systems for broadcasters and service providers at the IBC show in Amsterdam, The Netherlands, September 6-11, on stand #F.70 in Hall 1.

TrueVisions logo
About TrueVisions
TrueVisions Plc. is a subsidiary of True Corporation Plc company, TrueVisions Plc. is Thailand’s largest provider of subscription-based television serving through CATV and DStv systems. TrueVisions is committed to providing leading popular programs from around the world on 114 channels covering information, news, sports, and entertainment, along with superior customer services. The services are offered in 4 packages: Platinum, Gold, Silver, and True Knowledge packages. In addition, the company offers a Convergence Package “TrueLife Free View,” allowing users of TrueMove mobile phone to spend 299 Baht on a monthly plan or 300 Baht on a TrueMove Pre Pay plan and get a 53 channels Free View. The company also offers 3 supplementary packages, including HBO Package, Discovery Package, and Disney Package.

About ATEME
ATEME is a world leading provider of MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications.

  • ATEME Press Contact:
  • Monika Fourneaux Ceskova
  • T: +33 1 69 35 89 88
  • M: +33 6 84 63 32 12
  • E: press@ateme.com

ATEME, a world leader in video compression systems, announced today the launch of a new encoder dedicated to broadcast contribution. The KyrionTM CM5000, to be demonstrated and launched at the 2012 International Broadcasting Convention (IBC) in Amsterdam, the Netherlands (6-11 September), offers Digital Satellite News Gathering operators the latest in encoding technology within a device set to delight its day to day users.

Rémi Beaudouin, Director of Product Marketing at ATEME, says: “We have developed this new model with a single purpose: Placing the operator at the heart of the design process. This translates in a long list of new features and enhancements. The CM5000 can be distinguished by its very comprehensive front panel – which includes video monitoring – the ergonomics of its user interface, and a lot of details, specific to truck or flight-case operation, such as shortcuts to reduce the set-up time. The CM5000 weighs less, consumes less power, boots faster and operates more silently than our other contribution models. Yet it is definitely a Kyrion, leveraging our unique FPGA encoding core and ready to receive our latest firmware for video quality enhancements and encoding delay optimization.”

The Kyrion CM5000 Encoder is available in three main configurations: Single channel, single channel with built in satellite modulator, or dual channel.

Other exhibits at ATEME’s IBC stand will include:

• A combination of the Kyrion distribution MPEG-2/MPEG-4 encoders with the SR1000 rate allocator, the ideal solution for terrestrial and satellite broadcasters that need to squeeze more channels in a mux without compromising video quality

• TITAN file and live transcoding for multiple screens: The demonstration will expose TITAN compression performance using EAVC4 – ATEME’s latest software encoding core – in comparison with market alternatives

• and a demonstration of HEVC encoding, the upcoming compression standard, on one of the very first 4K TV displays commercially available.

ATEME’s stand #F.70 is in the Hall 1 of IBC.

About ATEME

ATEME (www.ateme.com) is a world leading provider of MPEG-4 / H.264 and MPEG-2 bandwidth efficient video compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications.

  • ATEME Press Contact:
  • Monika Fourneaux Ceskova
  • T: +33 1 69 35 89 88
  • M: +33 6 84 63 32 12
  • E: press@ateme.com

Interview with ATEME Contribution sales 

Claude Stoffel, ATEME
Three questions for Contribution Sales Director Claude STOFFEL, who has been working for ATEME Company since September 2006.

Claude Stoffel has over 25 year of experience in the broadcast industry. He started his career with various television production positions for French television stations and production companies ( TF1, FR3 , SFP ). Then he worked for Tektronix and Ampex before joining EBU as the Head of Marketing for Eurovision operation.
He joined ATEME in 2006 as Sales Director for EMEA and acts also as Contribution business Director on a worldwide basis.

Q: What do you like the most about your job?

I joined ATEME in September 2006 in order to initiate the migration of the company from technology licensing business model to a broadcast and Telco products and system business model. In the past years we have built complete portfolio of solutions covering the IPTV/DVB head-and, multi-screen delivery and broadcast contribution. What I really like is to be part of a mid-size company where decisions are taken very quickly. ATEME owns all its technology, have a clear strategy and real story to tell. This differentiates us from other vendors.

Q: What is the biggest challenge in your position?

The most difficult part of the job is to convince a customer to trust ATEME as a reliable partner for its present and future needs. We are continuously building our brand but our competitors are well established in the market with the Mpeg2 infrastructure already in place since many years.
We need to continuously bring innovation to the industry, jump into the new markets such as OTT and grow in mature markets like contribution and DVB-S and DVB-T market.

Q: What advice do you give to new sales people?

They have to learn more about the industry, this is a small world and there is a history which drives the business. Customers like to talk to people using the same language and appreciate those who are able to understand their needs and main challenges.
Within my 25 years of experience in the industry there has been always something new coming up; starting from the re-launch of business after the analogue broadcasting came cable distribution and the satellite DTH, followed by digitization and iptv in 2005. Now we are talking about non-linear TV with OTT delivery, 3D and 4K. There is a long future for this industry which lies ahead of us.

Posted by Monika Ceskova Fourneaux, for comments m.ceskova[at]ateme.com

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