Monthly July, 2013

NEWS & EVENTS

High fidelity video compression for broadcast
and broadband.

SMPTE 2013, SydneySydney, 26 July 2013 – ATEME visited the SMPTE conference in Sydney (23-16 July 2013), in the Sydney exhibition centre Darling Harbour.
Eunsook WI, ATEME APAC Regional Manager, was present at one of the ATEME partner’s booth On Air Solutions.

Eunsook Wi:

With the growing number of customers, our presence in this show was very useful. I had many appointments with our existing and potential clients. We also feel that our business partners are happy to see us and sincerely appreciate our support.

Paves the Way for Enhanced Video Experience

PARIS – July 23, 2013 – On the one-year anniversary of the creation of the4EVER Consortium, ATEME, a global leader in advanced video compression solutions for the broadcast industry, announced today the accomplishments and future plans of the project. The 4EVER consortium was formed one year ago with the primary goal of paving the way for delivering an enhanced television experience to viewers regardless of the viewing context, such as in the home, on the go, as well as in public areas and cinemas.

NEWS FACTS:
4EVER Consortium: Through HEVC (MPEG/ITU standard) codec development and Ultra High Definition TV (UHDTV) new format definition and qualification, the consortium is focused on researching, developing and promoting a higher quality video experience. 4EVER program members include Orange, ATEME, France Télévisions, GlobeCast, TeamCast, Technicolor and Highlands Technologies Solutions, as well as the Télécom ParisTech and INSA-IETR University labs.

HEVC Compression Standard: Within the first year, 4EVER research was focused on applying the new HEVC compression standard throughout the entire television delivery chain, to leverage bandwidth savings on today’s broadcasts and enhance video quality at today’s data rates. The efforts of the first year culminated in an end-to-end trial during the 2013 French Tennis Open.

Presenting the First Trial of the New Codec: The findings from the first trial of the new codec will be presented to several prestigious scientific communities, including:
oThe 150th meeting of the Moving Picture Experts Group (MPEG), a working group of ISO/IEC, in Vienna, July 29 – August 2, 2013.
oThe 15th International Workshop on Multimedia Signal Processing of the IEEE (Institute of Electrical and Electronics Engineers) at the MMSP 2013 conference in Sardinia, September 30 – October 2, 2013.

Future Plans: Leveraging the wealth of 4K UHDTV content collected to date, the consortium will now undertake a series of quality evaluations in collaboration with the European Broadcasting Union (EBU).

Subjective Testing: Using state-of-the-art methodologies and tools developed by Orange Labs for subjective testing and evaluating the quality of experience for viewers, this new phase in the research will determine more precisely the benefits for viewers of 4K UHDTV compared to HDTV, depending on various factors such as viewing distance and bitrate of the broadcast. New 4K UHDTV captures and experiments will of course continue in parallel.

Standardization: 4EVER consortium members will continue to actively contribute to standardization initiatives by the International Telecommunication Union (ITU), Society of Motion Picture and Television Engineers (SMPTE) and Digital Video Broadcasting project (DVB), focusing in particular on color space, frame rates and bit depth with the goal of enhancing the television experience through future standards, not just with higher resolution images.

Next Trial: The 4EVER consortium will prepare a new trial around a high profile event in the Spring of 2014 to once again evaluate the state of the art in television production and delivery, featuring HEVC, Ultra HD, and celebrating the second anniversary of the project.

Supporting Resources:
EBU www.ebu.ch
ITU www.itu.int
SMPTEwww.smpte.org
DVBwww.dvb.org

About ATEME:
ATEME is a world leading provider of HEVC / H.265, MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications. More information is available at www.ateme.com.

ATEME Press Contacts:
Monika Ceskova Fourneuax
ATEME Corporate Marketing
T: +33 1 69 35 89 88
E: press@ateme.com

Kim Dearborn
Nadel Phelan, Inc.
T: +1-831-440-2407
E: kim@nadelphelan.com

Upgrades Satellite Vehicles with Reliable, Future-Proof Encoding Technology

PARIS – July 16, 2013 – ATEME, a global leader in advanced video compression solutions for the broadcast industry, today announced thatUniversal Satellite Communications (UniSat), a Los Angeles based, fully integrated supplier of television logistics, production and transmission services, has selected ATEME’s award-winning CM5000 encoders to upgrade its Satellite News Gathering (SNG) vehicles with the latest in encoding technology, including MPEG-4 4:2:2 10-bit features.

Key News Facts:

• UniSat, an independent digital satellite services operator in California, is known for producing mission critical events and broadcasts for a vast range of media clients.
• This is the first ATEME customer to adopt a configuration with a built-in Intermediate Frequency (IF) modulator, allowing SNG operators to upgrade existing legacy uplink equipment while saving precious rack space in SNG vehicles.
• UniSat has deployed six high-end CM5000 encoders in its SNG fleet, providing its customers with the latest encoder technology designed to support MPEG-4 4:2:2 10-bit encoding and that also includes a built-in IF satellite modulator.
• Since installing the new encoders six months ago, UniSat has covered many high- profile events, including soccer competitions, news remotes of major national networks, Hollywood red carpet broadcasts and government special events.

Supporting Quotes:
George Edwardz, executive vice president, Universal Satellite Communications said:

“ATEME’s encoders offer an unprecedented degree of compatibility and interoperability with the installed base of SD and HD receivers. As a result our clients have found it incredibly easy to adopt this new technology, which has turned into a competitive advantage for UniSat. Reliability is another reason why we chose ATEME, and after more than six months of intense field operation I can confirm we are very happy with our decision.”

Mike Antonovich, SVP and GM, Americas for ATEME, said:

“We are pleased that UniSat has chosen to upgrade its SNG fleet with the latest in encoding equipment from ATEME. Our products are reliable, future proof and deliver video quality that is second to none, giving our clients greater confidence to meet the day-in, day-out challenges of satellite newsgathering and remote productions.”

About ATEME:
ATEME is a world leading provider of HEVC / H.265, MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications. More information is available at www.ateme.com.

ATEME Press Contacts:
Monika Ceskova Fourneaux
ATEME Corporate Marketing
T: +33 1 69 35 89 88 E: press@ateme.com
Kim Dearborn
Nadel Phelan, Inc.
T: +1-831-440-2407
E: kim@nadelphelan.com

Interview with Kim Gravina, ATEME Sales Director – Asia Pacific

Kim Gravina, ATEME Sales Director for Asia Pacific was interviewed by Robert Bell, Executive Director at World Teleport Association about the key trends in the Asia Pacific Regions and its future development.

ATEME stand at Broadcast Asia 2013, SingaporeSingapore – 18 June, 2013 – ATEME Participated at theBroadcast Asia show, taking place in Singapore from 18th to 21st of June, 2013.

The ATEME APAC team presented the latest TITAN Liveand TITAN File software platform for video transcoding solution dedicated to multi-screen delivery.

Emmanuel Boureau, ATEME VP EMEA & APAC:

It was an excellent show. ATEME has various clients in Asia and our presence is also reinforced through our strong network of channel partners.

Read more:
ATEME Inks Deal with Asia Broadcasting Television Company
Major Korean Cable TV Broadcasting Center Selects ATEME to Improve Video Quality with Fast Speed Transcoding

S. Percheron at Broadcast Asia Conference 2013, SingaporeAt the occasion of the Broadcast Asia International Conference, Sophie Percheron, ATEME Product Marketing Manager, led a conference session called“Tackling the Challenges of HD Broadcasting”, where panellists discussed about the progressive transition from SD to HD up to Ultra-HD. In conclusion they all agreed about the fact that not all Asian countries are progressing at the same speed. In some countries HD is yet to come whereas in the others end users are eagerly waiting for the Ultra HD TV deployment.

 

YLE
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