High fidelity video compression for broadcast
Last month, on January 30 at the initiative of our Polish partner DTS, we had the opportunity to speak at the TVP* Academy, in Warsaw. The main objective of the meeting was a presentation of ATEME, its new products and evolution to TVP technical employees.
Up to now, our partner DTS gave presentations of ATEME devices on its premises and in general to people interested in a specific topic. This time, it was different. Wiling to present ATEME’s devices to a wider group of people, Stanislaw and Krzysztof Lubinscy, owners of DTS, prepared a workshop dedicated to TVP. The proposal was welcomed with enthusiasm, and many attendees from TVP and Polish Radio spent half a day learning about ATEME and its technology.
ATEME was represented by Xavier Gentric, Northern Europe Sales Manager in charge of Poland. He started with a general introduction on ATEME, followed by a presentation of ATEME’s state of the art in video compression technology: new codec around the corner, Ultra HD trends, contribution and OTT news. Many questions were raised about HEVC, DVB-S3, OTT with a 4K hot topics. When asked about ATEME strategy in Poland Xavier Gentric said:
“We are going to face a new wave of innovations in technology, namely HEVC, this new codec would be required by the industry to enable the introduction of 4K and better multiscreen offer. The Polish market is dynamic, it was a pioneer in the satellite, IPTV and OTT field, significant investments have been made in the past 15 years, so it is natural that ATEME would like to be considered as a leader in terms of technical expertise”.
It was a very interesting workshop from many perspectives, academic study, future trends, new applications, impacts on TVP, and we would like to express our genuine gratitude to DTS for making it happen !
*TVP-Telewizja Polska S.A., the only public broadcaster in Poland, is broadcasting 13 channels among which 9 in DTT.
With growing business opportunities and as part of our international strategy, we are delighted to announce that our new regional office in Singapore opened at the beginning of February.
Since establishing an office in Seoul 2 years ago, we have seen tremendous growth in our customer base in the region. We are now establishing the second ATEME anchor point in the Asia Pacific region, with the business focus on South-Asia, Greater China and the Indian Subcontinent. The Singapore regional office is located in the Octagon building on Cecil Street.
“The opening of the second office in Singapore testifies to ATEME’s willingness to better serve its customers, partners and prospects by offering a local sales and technical presence at the highest level. It proves our commitment to deliver our high performance video solution around the world” says Emmanuel Boureau, VP Sales.
“We are extremely excited to be a part of ATEME here in Singapore and contribute in the development and growth of ATEME’s encoding solutions deployed through the Asia Pacific Region” says Lau Chee Ban, APAC Regional Director.
We welcome the new office into ATEME family and look forward to working with our new colleagues.