Monthly April, 2014

NEWS & EVENTS

High fidelity video compression for broadcast
and broadband.

Homechoice Selects TITAN to Encode UHD Content for New 4K Channel, UMAX

LOS ANGELES, April 29, 2014, (The Cable Show, Los Angeles Convention Center, CableNET Booth)ATEME, a global leader in advanced video compression solutions for the broadcast industry, today announced that Homechoice, a leading South Korean content aggregator, selected TITAN to encode Ultra High Definition (UHD) content in HEVC for the launch of UMAX, the worlds first dedicated 4K channel.

NEWS FACTS:

  • Homechoice launches industry first – On April 10, 2014, Homechoice launched UMAX, the first UHD cable channel in the world, broadcast in 4Kp60 (2160×3840 pixel resolution with 60 frames per second).
  • TITAN chosen for exceptional video quality and compatibility – TITAN is ATEME’s next generation TV Head-End, a real-time multi-channel/format encoder/transcoder for multi-screen delivery of linear channels and video-on-demand. Homechoice selected TITAN for its best-in-class picture quality (using 32mbps for 4Kp60) and for its proven compatibility with embedded decoders in today’s most popular TV brands.
  • No set-top box required – By leveraging the HEVC decoding capabilities built into UHDTV compatible televisions – and downloading an application to decrypt UMAX on their TV – cable television subscribers across South Korea will have access to the most recent UHD content
  • Original content – The initial launch of UMAX will include 40 original programs, a mix of films, documentaries and animation, which will run from 6 a.m. to 2 a.m. KST. Homechoice plans to increase its offering to 100 programs by the end of 2014.
  • No cost to subscribers – UMAX is funded and distributed by all South-Korean MSOs (CJ Hellovision, C&M, T-Broad and HCN) and is available at no additional charge to subscribers in 2014.

Supporting Quote:

Eunsook WiEunsook Wi, APAC regional manager, ATEME said:

With the integration of HEVC capabilities into UHDTV television sets, and a cable channel that will provide consumers with the capability to enjoy this advanced technology today, cable programmers around the world will be watching the launch of UMAX with great interest. We are proud to be a part of the worldwide launch of the first 4K cable channel.

About ATEME:

ATEME is a world leading provider of HEVC / H.265, MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications. More information is available at www.ateme.com.

ATEME Press Contacts:

Dorota Bouskela
ATEME Corporate Marketing
T: +33 1 69 35 89 88
E: press@ateme.com

Kim Dearborn
Nadel Phelan, Inc.
T: +1-831-440-2407
E: kim@nadelphelan.com

ATEME’s Senior Vice President and General Manager Americas

Mike Antonovich, ATEME’s Senior Vice President and General Manager Americas, is taking us to a 360° tour interview around ATEME’s booth at NAB.He talks about ATEME at NAB this year, presents our products, our new offerings and makes an update on our partnerships.

Wednesday, April 9 2014

ATEME demo of multi-screen headendI’ve been coming to NAB for a number of years (we’ll omit the exact number!) and this was the first time I recall a booth being completely busy the entire day on a Wednesday. While the crowds usually subside a bit on Wednesday, the traffic at the ATEME booth was heavy the entire day.

Word really gets around and we had a lot of visitors that were referred to us from others. The LiveSphere 360-degree demonstration that I wrote about earlier continued to generate extensive interest (I think the lines got longer each day for that demo).

Many customers and visitors stopped by to talk about our TITAN Live and File transcoding platforms, including TITAN Live’s SDI input option that now enables transcoding from any source to any format; and TITAN supports 4Kp60 HEVC encoding to complement the MPEG-2 and AVC formats, as well as all the adaptive bit rate profiles for mobile devices. Interest in HEVC continues to grow and it’s great to be able to demonstrate the functionality and quality of the products we offer to customers looking for the best solution.

NAB wraps up on Thursday, and judging by the first three days of the show it’s been a tremendous success for all of us at ATEME.

Tim Jackson, VP, Media and Distribution Platform Sales

LAS VEGAS (NAB SHOW BOOTH # SU7102), April 9, 2014 – ATEME, a global leader in advanced video compression solutions for the broadcast industry, announced today that it has entered into a partnership with Deluxe Media to fulfill multiple major commercial contracts for Ultra High Definition (UHD) video for distribution in both VOD and physical formats.

News Facts:

  • Deluxe Media prepares catalogue of 4K UHD titles from multiple major Hollywood studios – To support upcoming VOD and physical format service launches, and to be compatible with commercially available UHD television sets, Deluxe Media partnered with ATEME in creating UHD compression masters for distribution.
  • UHD televisions support HEVC – The new offering relies on the HEVC video decoding capabilities that UHD TV manufacturers build into their sets, thus removing the dependency on a UHDTV or HEVC capable set-top-box.
  • ATEME’s TITAN transcoding software chosen for superior UHD quality and HEVC coding performance – In the months preceding the launch of the service, Deluxe Media and ATEME engaged in extensive subjective and objective picture quality tests with Hollywood majors to ensure the highest fidelity when encoding 4K titles with HEVC Main and Main 10 Profiles.
  • Deluxe and ATEME partner to ensure flawless playback – Deluxe Media and ATEME have created encoding configurations that ensure flawless playback and stunning quality of feature films and episodic television on available UHDTV sets.

Supporting Quote

Steve Kochak, vice president of engineering for Deluxe Media, said:

We chose to partner with ATEME for its picture quality in HEVC and the interoperability of its streams with internal televisions decoders. In addition to having a mature solution in the emerging UHD market, its development team’s ability to respond quickly to changes in UHDTV manufacturer requirements, under tight deadlines, was critical.

About Deluxe Entertainment Services Group Inc.

Deluxe Entertainment Services Group, Inc. is a global leader in media and entertainment services across film, video and online original content from capture to consumption. Since 1915 Deluxe Entertainment has been the trusted partner for the world’s most successful Hollywood studios, independent film companies, TV networks, exhibitors, advertisers and others, offering best-in-class solutions in production, post production, distribution, asset and workflow management and new digital solution-based technologies. The company employs nearly 6,000 of the most talented, highly honored and recognized artists and industry veterans worldwide. Deluxe Entertainment is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc. For more information visit www.bydeluxe.com.

About ATEME

ATEME is a world leader in HEVC / H.265, MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for live broadcast contribution links, fulltime distribution services, non-linear file and live video streaming solutions for OTT, IPTV and VOD applications. More information is available atwww.ateme.com.

ATEME Press Contacts:

Dorota Bouskela
ATEME Corporate Marketing
T: +33 1 69 35 89 88
E: press@ateme.com

Kim Dearborn
Nadel Phelan, Inc.
T: +1-831-440-2407
E: kim@nadelphelan.com

Strategic Partnership Brings Immersive Experience to Second Screens

logo LiveSphereLAS VEGAS, April 8, 2014, (National Association of Broadcasters, South Hall, Upper, Booth #SU7102)ATEME, a global leader in advanced video compression solutions for the broadcast industry, along with partners Kolor andFinwe announced the introduction of LiveSphere™, a turnkey 360° video broadcast solution for live entertainment, sporting events and reality TV shows.

LiveSphere Key Facts:

  • Partnership produces a game-changing solution – ATEME, in association with Kolor, the world leader in 360° photo and video stitching and Finwe, an expert in innovative mobile interaction, have partnered to develop an end-to-end video broadcast solution that captures, stitches, streams and displays video to provide an immersive panoramic consumer experience for tablets, smartphones and virtual reality headsets.
  • Live 360° television – To produce a 360° video broadcast, a scene is shot with multiple cameras that capture all possible viewing angles. These various views are then stitched together into a single high resolution video sphere that is encoded and streamed using existing standards. On the receiving end, viewers are able to choose and dynamically modify their field of view by either moving the display or touching the screen.
  • Compelling use cases – Sports fans will enjoy a 360° view into sports arenas, on racetracks or on the field, while music fans will have the ability to select and zoom in on one artist at a concert, stay on that artist or turn around and watch the audience. Reality TV viewers can navigate on and off stage, take the public’s or the presenter’s view or have a look at their favorite character, regardless of camera angle.
  • Research and testing – Through the combined efforts of the three companies, the solution is currently being tested in a variety of environments and the team is looking forward to expanding the experiments as the research continues.

More information on www.LiveSphere.com

Supporting Quotes:

Michel Artières, CEO, ATEME, said:

ATEME is proud to be involved in a number of research partnerships that advance new and exciting video capture and display technologies for our industry. We are thrilled to be able to announce LiveSphere as proof positive in the value these innovative collaborations can bring to our global roster of premiere video clients.

About ATEME

ATEME is a world leader in HEVC / H.265, MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for live broadcast contribution links, fulltime distribution services, non-linear file and live video streaming solutions for OTT, IPTV and VOD applications. More information is available atwww.ateme.com.

ATEME Press Contacts:

Dorota Bouskela
ATEME Corporate Marketing
T: +33 1 69 35 89 88
E: press@ateme.com

Kim Dearborn
Nadel Phelan, Inc.
T: +1-831-440-2407
E: kim@nadelphelan.com

Live from Las Vegas, April 7 2014 – day 1

If it’s April, you know most of the media professionals from around the world are gathering in Las Vegas, NV for the annual NAB Show. Over 93,000 attendees from 156 countries are here to visit over 1500 exhibitors, including ATEME.

We are proudly represented by several of our executives, product marketing, engineering and sales personnel from our headquarters in France as well as our Americas sales and pre-sales engineering team. The show is huge, with exhibits in four large halls and two outdoor pavilions. ATEME is located in the South Upper Hall and as the show opened at 9:00am on Monday we saw a heavy and steady stream of customers and interested media professionals coming by to learn about our products and services.

ATEME is showcasing several interesting technologies, including a wonderful visual demonstration of the benefits of our field programmable gate array (FPGA) architecture: the improvements in visual quality between our Gen 4 and Gen 5 H.264 encoding core, which is field upgradable to users of our CM-5000 contribution encoders. This is just one of the displays that attracted a lot of interest on day 1, and we’ll fill you in on the others throughout the week!

If you are in Vegas for the show, please stop by and see us at booth SU7102

Tim Jackson, VP, Media and Distribution Platform Sales

Company Leads the Industry in Developing High Performance, HEVC-Ready Hardware and Software Solutions

LAS VEGAS, April 7, 2014, (National Association of Broadcasters, South Hall, Upper, Booth #SU7102) – ATEME, a global leader in advanced video compression for the broadcast industry, today announced key enhancements to its TITAN Live video processing solution.

As a leading R&D company in the digital video broadcasting market, ATEME delivers products that support the latest in advanced compression technology, including High Efficiency Video Coding (HEVC) and Ultra High Definition Television (UHDTV).

Product Announcements:

TITAN Live

  • TITAN Live Any-to-Any – ATEME’s carrier-grade video processing solution for next generation TV Head-End is a real-time multi-channel/format encoder/transcoder for multi-screen delivery of linear channels (TV, mobile and web). The product has been enhanced with a variety of features, including support for live 4Kp60 HEVC encoding.
    • Best-in-class video quality as low as 19 Mbps for 4Kp60.
    • Uses 4x 3G-SDI inputs to directly ingest the baseband/uncompressed UHDTV signals with full frame processing, making it a true 4K encoder versus encoding the signal in two steps; a process that tends to degrade video quality.
    • One TITAN chassis presently supports two UHDTV channels.
    • TITAN Live can be used from any source, to any format, providing broadcasters with the ability to experiment with UHDTV and then re-use TITAN for other projects, including HD or SD, streaming, VOD or catch-up TV applications.
    • Tested and proven to work with all available set-top-boxes, television sets and software players.
  • LiveSphere™ – This groundbreaking 360° video broadcast solution for live entertainment, sporting events and television shows provides an immersive experience for consumers on second screens.

Demonstrations:

  • UHDTV on demand – In partnership with LG Electronics, this demonstration will show 4K VOD content encoded with TITAN in HEVC Main 10 profile and displayed on a breathtaking 65” LG television.
  • Kyrion contribution network management demonstrations – ATEME will demonstrate the in-depth integration of its Kyrion encoders and decoders into advanced video network management software.
  • LiveSphere – This demonstration will explore different types of content and use cases for 360° television, on several devices including tablet, smartphone and a virtual reality headset.

Supporting Quote

Rémi Beaudouin, director of product marketing, ATEME, said:

The compression market is continuously evolving and our clients rely on ATEME to deliver truly state-of-the art video encoding performance to stay ahead of this fast-paced technology curve. Our ongoing research and development allows us to provide our customers with the kinds of powerful, cost-effective, innovative solutions that they have come to expect and we are proud to announce these latest advancements at this year’s NAB show.

About ATEME

ATEME is a world leader in HEVC / H.265, MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for live broadcast contribution links, fulltime distribution services, non-linear file and live video streaming solutions for OTT, IPTV and VOD applications. More information is available atwww.ateme.com

ATEME Press Contacts:

Dorota Bouskela
ATEME Corporate Marketing
T: +33 1 69 35 89 88
E: press@ateme.com

Kim Dearborn
Nadel Phelan, Inc.
T: +1-831-440-2407
E: kim@nadelphelan.com

A few words from Beijing, CCBN 2014

CCBN entranceThe 22nd China Content Broadcasting Network (CCBN) took place fromMarch 20 to 22, 2014 in the prestigious China International Exhibition Center (CIEC) in Beijing. It is the number one trade show for video compression andtransmission in China which features a combination of technical exhibitions and business conferences.The huge market potential of the region is a magnet for all major broadcasters and content aggregators from around the world willing to interact with local companies.

ATEME was there as well, giving demonstrations hand in hand with its partner NDT group at their booth. This collaboration led us to show our latest developments to our current and potential customers.

  • Our main focus was on high end contribution transmission and OTT transcoding.ATEME team explaining its products to customers
  • We showcased our leading products such as the modular hardware encoding platformCM5000, the single channel decoder DR5000, Titan Live and a few HEVC VOD contents.
  • We saw a growing interest in Titan Live Any-to-Any, and without surprise, 4K and HEVC solutions were a big topic of discussion.
  • With embedded ZIXI technology, our hardware platform providing the user an opportunity to transmit valuable content through the Internet, has captured customers’ attention as well.

We were very excited to observe that we are seen as an innovative company, pioneer for Codec development. Even though Ateme is still a challenger in this market, we keep moving onwards and upwards.

Xiao ZHANG
Regional Sales Manager at ATEME

From 7 to 10 April 2014 / At the Las Vegas Convention Center / North Hall – NAB Labs Futures Park – Booth N1039

logo 4EVERPARIS – April 04, 2014 The nine partners of the 4EVER project (for Enhanced Video Experience) are funded by the French government with the aim of improving the video Quality of Experience thanks to Ultra High Definition television (UHDTV) and the High Efficiency Video Coding (HEVC) standard. Two demonstrations that leverage these innovative formats will be presented at the 4EVER booth in the NAB Labs Futures Park.

A world Premiere: The integration of HEVC and DASH within an HTML5 browser for UHDTV content

  • Demonstration 1 combines two new technologies that enable UHDTV at home: DVB-T2 that augments the available terrestrial bandwidth and HEVC that reduces the bitrate required for UHDTV quality (3840×2160 pixels at 60 frames/s).
  • Demonstration 2 focuses on over-the-top (OTT) video browsing with HTML5, showing how bitrate adaptation can be smoothly handled thanks to HEVC codec and DASH adaptive streaming technology when network conditions cannot offer the bandwidth requested for UHDTV quality.

Thanks to their Premium Video Extensions, HTML5 browsers can play videos without any plugin. By providing simplicity for customers, HTML5 both increases the Quality of Experience and allows a reduction of infrastructure fragmentation (head-end, protocols, applications, players) thus providing an optimization of platform costs for broadcasters. Its native video profile adaptation (here with DASH) makes HTML5 specifically efficient for multi device OTT services.

After their groundbreaking participation in the 2013 French Open at Roland-Garros where they experimented the first HD end-to-end HEVC live encoding-decoding chain, 4EVER partners have furthered their research. They have been working on improving the HEVC environment, hence the NAB demonstration.
Besides improving the HEVC environment and tools, 4EVER partners are also very active in UHDTV format definitionand standardization. They have performed subjective tests on UHDTV encoding and contributed some of the best UHDTV sequences to standardization bodies.

Through its work, 4EVER has proven to be an effective promoter of video Quality of Experience worldwide

Since December 2013, 4EVER partners are focusing on the next generation of UHDTV, also known as phase2, aiming at providing once again early sample sequences that will be shared for the benefit of international communities. In their 2014 schedule, they have also planned to perform subjective tests for UHDTV phase2 and to stage new trial events to demonstrate their work on HEVC and UHDTV to global audience.

About 4EVER:

Initiated in 2012, the 4EVER consortium (for Enhanced Video ExpeRience) includes nine industrial and academic French partners with the aim of advancing French research about UHDTV and HEVC. This collaborative project is supported by the French Ministry of Industry, three competitiveness clusters, local authorities and the European Regional Development Fund. For more information about the 4EVER project: www.4ever-project.com

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