Monthly October, 2014

NEWS & EVENTS

High fidelity video compression for broadcast
and broadband.

by Gregory Cox

logo SMPTE

SMPTE 2014 was another busy show for ATEME. The booth was frequented by the industries top executives and business was as per usual with updates on current technologies and the ATEME product roadmap.

HEVC was a hot topic and so were OTT channel services. We’ve set the bar high as it relates to HEVC and many are awaiting to see what ATEME does in the HDR and 2020 spaces. The efficiencies in HEVC are not the only alluring aspect and there are high expectations with regards to the wider gamut of color spaces.

The typical players attended the show and traffic was constant. The ATEME booth was attractive with the help of a good persisting relationship with LG and the 65″ Television sitting front and center displaying ATEME HEVC. Distributors and Service Providers were also very impressed with ATEME’s Live offering for HEVC OTT after viewing a demonstration of the new tech at less than 1MB.

Meetings were abundant and the likelihood of business spawning from a successful show is high. We’re looking forward to new opportunities and pushing the industry as HEVC evolves.

Cheers,

Gregory Cox

Balkan Broadband Conference and Exhibition

Igor Stankovic presenting ATEME at SCTE broadband congress in Belgrade

ATEME was honored to attend the SCTE’s (Society for Broadband Professionals) 2014 Balkan Broadband conference and exhibition on 2 October 2014. The event took place in the capital of Serbia, Belgrade. It featured many exhibits from international companies as well as speakers from all areas of the broadband field.

The event was especially important for us to address a message to south Slavic customers: ATEME is dedicated to you, too!. Most of the customers present heard about ATEME from its EBU partnership and we received several pleasant compliments such as “French company playing really seriously”. Speaking at the conference, Igor Stankovic, Pre-sales Engineer EMEA regated audiance with delicious technical details and first hand market news for HEVC & UHDTV developments, that for sure did not leave the audience unmoved. After the conference and several meetings with customers, we were kindly treated by Radio Television Serbia (RTS) to a beautiful symphony concert in honor of the 90th anniversary of Radio Belgrade!

Special thanks goes to our new local partner Kompani, a future nominee for our Partners Awards no doubt!

Igor Stankovic
Pre-sales Engineer EMEA

discussing the trends in the satellite industry and highlighting ATEME as a thought leader

Globecast Selects ATEME for Best-in-Class, Reliable Turnkey Platform to Relay Coverage of Major Sporting Event to Hong Kong

PARIS, October 07, 2014 – In support of the 2014 Asian Games which were broadcast from Incheon, South Korea from September 19 to October 4, 2014, ATEME announced that it had again been selected by Globecast to deliver a turnkey video head end platform to provide live content to leading Hong Kong cable operator, Hong Kong Cable Television (“CABLE TV”). ATEME was chosen for its technical expertise, affordable turnkey solution and on-the-ground support.

  • Leading global content delivery service selects ATEME – Globecast, a subsidiary of France Telecom/Orange, broadcasts content from the biggest news and sporting events each year. It looked to ATEME to provide a turnkey solution for a temporary platform that it used to broadcast content for the duration of the games. Globecast relayed on ATEME’s operations center in Seoul, Korea to provide support throughout the event, after which the platform will be transferred to its Singapore location to be re-deployed for other projects.
  • Solution delivers content to CABLE TV – A Globecast customer, CABLE TV is a leading Pay TV service provider in Hong Kong, broadcasting premium sporting events such as the London Olympics and the 2014 Asian Games. The cable operator provides extensive coverage of both Games to more than one million subscribers.
  • Best-in-class, reliable turnkey solution includes:

David Gerbaulet, presales project manager, Globecast, said:

Building a turn-key solution to support our partners in the broadcast of this high-profile event required extensive experience and equipment with advanced features. Our work with ATEME during previous high-profile events, its technical expertise and reliable technical support provided us with an advantage over our competition and allows us to deliver the high-quality broadcasts our customers rely upon.

About ATEME:

ATEME is a world leading provider of HEVC, MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications. More information is available at www.ateme.com.

About Globecast:

Globecast opens up global opportunities in broadcasting by making content distribution and management simple. Part of the Orange group, Globecast delivers tailored content management and delivery solutions to meet the needs of markets all over the world. For channels, Globecast provides media management and playout solutions as well as global content delivery via fibre, satellite, and IP. Through its fleet of SNG vehicles and production partners, the company also provides coverage of news, sports, and special events around the globe. Globecast has capacity on all the world’s major broadcast satellites, a three-continent proprietary fibre network and state-of-the-art facilities in the world’s biggest media hubs. Finally, Globecast has a content aggregation and distribution team that helps secure distribution on leading Pay TV platforms. Present in Europe, the Americas, the Middle East, Asia, Africa and Australia, Globecast offers simplicity, flexibility, and knowledge to the world’s leading broadcasters.

ATEME Press Contacts:

Dorota Bouskela
ATEME Corporate Marketing
T: +33 1 69 35 89 88
E: press@ateme.com

Kim Dearborn
Nadel Phelan, Inc.
T: +1-831-440-2407
E: kim@nadelphelan.com

A new step to unlock the end to end HEVC ecosystem, and to bring HD content everywhere.

The demand is high from operators to be able to extend HD channel broadcast to mobiles.The challenge is of course to improve the video content quality of experience while decreasing bandwidth requirements. With the evolution of 3GPP, the Mobile Broadband Standard (defining the next generation wireless network), it is a new step to bring HD content everywhere.

New release specifications (3GPP Release 12 specifications) now include the support of HEVC (High Efficiency Video Coding). Those documents specify, among other features, the decoding capabilities conforming to the Main profile, Main tier, up to level 3.1 thus allowing HD video services decoded in 720p up to 25 or 30 frames per second. Thanks to HEVC, the bandwidth consumption of those video services shall be reduced by a factor of 2 compared to the best technologies available prior to Release-12.

3GPP video services distributed through HTTP and RTP-based streaming (3GP-DASH, PSS), broadcasting/multicasting (MBMS), download and progressive download (3GPP file format) all support HEVC codec and dedicated signaling in the new 3GPP Release 12.

As consumers around the world are increasingly driven to upgrade their phones on two year cycles, we shall see a pretty fast mass market deployment of premium HD services on mobiles. The development of “TV Everywhere” is on its way.

Sophie Percheron
Product Marketing Manager

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