Monthly November, 2014

NEWS & EVENTS

High fidelity video compression for broadcast
and broadband.

ATEME elected corporate member of the SCTE

The Society of Cable Telecommunication Engineers called The Society for Broadband Professionals is a non-profit organization whose aim is to raise the standard of broadband engineering, to promote general advancements and to facilitate the exchange of information and ideas amongst its members in the telecommunications industry.

The Society was founded in 1945 and originally called “The Society of Relay Engineers”. With the arrival of cable television, in 1972 it becomes “Society of Cable Television Engineers”. Driven by the advent of telephony and data services on cable, The Society changed the name again in 1994, to become – “Society of Cable Telecommunication Engineers”. Since 2008, has also been known as the “The Society for Broadband Professionals” – and covers the whole range of broadband telecommunications.

The SCTE is headquartered in the UK but have active members in more than 40 countries over the world.

We have been delighted and proud to learn that the Executive Committee has formally approved the election of ATEME asCorporate Member of the Society. We are excited to experience all networking opportunities facilitated by the SCTE in the future. (This year we participated in a very well attended Balkan Broadband conference and exhibition and at the SCTE Autumn Lecture in London). The SCTE runs a number of successful technical lectures every year! Training activities, conferences and exhibitions are various. This is a great place to meet people, broaden ones contacts, learn about technological advances (4K, HEVC), and discuss up-to-the minute subjects. The SCTE also publishes a “Broadband” magazine where one can find news, technical data and standards updates (including ATEME’s technological paper published in the February 2014 issue of Broadband Journal of the SCTE).

To learn more about the SCTE please go directly to the Society website: http://www.thescte.eu/

Michel’s Artières predictions for 2015 first published in Winter issue of Streaming Media Europe Magazine 2014.

Michel Artières, CEO of ATEME

The content delivery market is experiencing one of those technological revolutions that will not soon be forgotten, as both the end-user experience and the technological advances in backstage processing are in the spotlight. On the end-user side, the streaming media market is experiencing a standard evolution and resolution increase. To maintain their leadership position, obtain RO and increase market share, broadcasters, pay-TV operators and streaming media players are in a fierce competition and Ultra High Definition (UHD) has become a key innovation differentiator. To that end, five-to-ten new 24/7 4K channels will be launched in FY2015 and it is anticipated that this number will explode in 2016.

On the video compression standards front, HEVC is the new vehicle for enabling new and better services including, of course,4K. However, high definition service offerings have also increased, where only standard definition was possible in the past. HEVC services will be rolled out beginning in 2015, first through OTT VOD services on connected devices, followed by more services, including linear channels. In backstage processing, the content delivery market is migrating from 1-RU HW silo designs to full, flexible software solutions. Virtualization of video processing will allow broadcasters to become more agile in video channel allocation and streamlined maintenance in operations.

We believe that the future is in a hybrid, dynamic architecture, combining powerful on-the-ground private cloud computing platform and the always-available off-premise public cloud. Winners among providers will be those that invest in true, solution provider options, as opposed to “cloud washing” companies who don’t go further than adapting on-premises software to the cloud.

Michel Artieres
CEO | ATEME

blog entry by Tim Jackson, VP, Media and Distribution Platform Sales

November 14, 2014 –

ATEME, Inc. wrapped up another successful Content &Communications World / Satcon exhibition in New York this week. The annual trade show at the Jacob Javits Convention Center has expended over the last several years from its start as a satellite communications show to an event that broadly showcases technology, products, services and workflow across the entertainment spectrum.

In addition to attracting media professionals from around the United States, several technology users from the many media organizations in the New York area get a rare opportunity to meet with technology providers to discuss their practical experiences in the trenches. Many of our customers are based in New York and to be able to see many of them this week was enjoyable and productive.

ATEME’s booth was very busy during the entire two-day show as many current and prospective customers stopped by to learn about our advances in both our Kyrion and TITAN product lines. HEVC development was a very hot topic as broadcasters and other customers looking for spectrum efficiencies are very interested in knowing how things are coming along with the availability of h.265/HEVC encoders and decoders.

CCW/Satcon also marks the end of a very busy North American trade show year, as customers focus on wrapping up their year-end projects. The 2015 show season begins just after the New Year, with the Consumer Electronics Show in Las Vegas.

Tim Jackson, VP, Media and Distribution Platform Sales, ATEME

IPTV Seminar – Den Haag 10 & 11 November 2014

IPTV Seminar 2014 took place on 10 & 11 November 2014, in The Hague. Professionals from broadcasters, operators, vendors and service providers joined the event to learn more about exciting IPTV technology developments as well as Ultra HD’s Opportunities and Challenges.

Ultra HD is not only more pixels but better pixels. As explained in a nutshell by Egon Verharen, Manager R&D, NPO, and Chair of EBU Technical Committee :

Ultra HD quality = Resolution + High Frame Rate + High Dynamic Range + Color + Audio.

Credentials : IPTV Seminar

Ultra High Definition opens opportunities and its promises are many: better immersion, smoother and sharper picture, better perception and extended watching experience. Ultra HD (phase1) effect is not yet as much of a difference from HD compared to the progress made from HD versus SD. Ultra HD (phase2) should bring this wowwwwwww sensation and therefore the disruptive effect. No Ultra HD will be possible without HEVC – High Efficiency Video Coding because of the bitrate load.

Ultra HD logo exists today to inform consumers about televisions and other equipment complying with European standard for Ultra HD. This logo shows consumers that the equipment they are about to buy is compatible with all major Ultra HD content.

Extract from specifications about Ultra HD (phase1) set by DigitalEurope are the following : resolution of 3840 x 2160 pixels with a color depth of 8 bits with a signal PCM 2.0 stereo for audio. . Manufacturers must obtain a license to affix the logo on their Ultra HD equipment.logo Ultra HD

Other topics of interest were related to the STB-less solutions and strategies covering the enablers for STB-less. Incidentally, KPN announced the launch of STB-less IP TV . This means that KPN can deliver their services directly to selected smart TV sets. Can you imagine your TV corner with fewer cables, boxes and dust? Can you imagine it with less remote controls? It now becomes a reality.

Recommendations and personalization of TV experience is already on board in our digital area. It can make TV viewing increase significantly. Nevertheless today, there are about 20% digital customers. Therefore we should not forget everyone else enjoying traditional ways of watching TV lying on their couch with good content, nice pictures and zapping from one program to the other. UltraHD will contribute in enhancing the watching experience for all TV viewers.

Sony TV
by Christophe Deffontaines
Sales Manager EMEA

New York Racing Association Uses Kyrion Encoders to Provide High Stakes Contribution of Prestigious Horse Racing

NEW YORK, Nov. 12, 2014 (Content and Communications World, Hall 1C, Booth #1136) – When the New York Racing Association (NYRA) began gearing up for the Belmont Stakes Races in June, it turned to ATEME for its encoding technology expertise and the video quality of its Kyrion CM5000 to transmit the third race of the Triple Crown. Today, the association depends on the equipment to broadcast its high-value content in HD.

News Facts:

  • High-stakes racing produces high-stakes content – The NYRA holds the exclusive rights for the live broadcast of some of the most prestigious horse races in the world until 2033. With races being broadcast from Belmont, Aqueduct and Saratoga, the association looked to ATEME to provide a modular encoding solution that guaranteed total operability for the transmission of the races for 2014 and beyond.
  • Kyrion selected for exceptional video quality – The CM5000 is a modular encoding platform dedicated to contribution over satellite and IP/ASI networks. Known for its user-friendly interface and exceptional video quality, the equipment is lightweight and boasts low power consumption and fast re-boot time.
  • Robust contribution of HD services – The NYRA initially used the equipment to transmit HD contribution services to MSG+, Time Warner Cable and Cablevision for the Belmont Stakes in New York, the third race of the Triple Crown. As all ATEME products are fully standards compliant and the most interoperable in the industry, NYRA could be confident that its Kyrion encoded signals would be compatible with any brand of decoder used by its clients.

Supporting Quote:

Dan Silver, director of television and interactive platforms, New York Racing Association Dan Silver, director of television and interactive platforms, New York Racing Association, said:

When you are producing content for the second-richest day of racing on the North American racing calendar, there is a lot at stake, literally. We needed an encoding solution that would provide our customers with the best video quality on the market. We selected the Kyrion CM5000 for its high-fidelity video, reliability and user-friendly interface for our operators, all of which were key considerations when upgrading our equipment for today and in the future.

About ATEME:

ATEME is a global leader in advanced video compression solutions for the broadcast industry and a world leading provider of HEVC, MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications. More information is available at www.ateme.com.

ATEME Press Contacts:

Dorota Bouskela
ATEME Corporate Marketing
T: +33 1 69 35 89 88
E: press@ateme.com

Kim Dearborn
Nadel Phelan, Inc.
T: +1-831-440-2407
E: kim@nadelphelan.com

by Mariano Aragon Regional Sales Director – CALA

LADE booth at CAPER 2014

ATEME was present in this year’s edition of CAPER (Argentinean Association of Manufacturers and Providers of Broadcasting Equipment), a regional event that since 1992 has been dedicated to professional equipment and services for the Converged Media Industry. The show attracts each year more than 5,000 professionals from the industry from Argentina and the rest of Latin America making it the most important commercial show in Buenos Aires.

The event is in many ways a reflection of the realities of this challenging market. The political climate, the new telecommunications law (expected in coming months) and the restrictions on importing high-tech equipment into Argentina were present during the show’s opening speeches and during most discussions and meetings with customers, partners and industry colleagues. Besides these issues, the tone of the show was for the most part optimistic yet, at the same time, cautious.
As for the trends and most discussed topics, OTT platforms as a disruptive element to the regional Pay TV providers“status quo” topped the talks and panels. The discussions and projects in development in the region vary greatly, ranging fromVHE in support of DTT distribution to OTT platforms in different stages of development which will take form over the coming months.
In addition to ATEME’s TITAN Live Platform (The booth had a large touch screen with the interactive presentation) our contribution encoders and decoders (CM/DR5000 were on display) and our ISDBT encoders were in several discussions with potential customers from Argentina, Chile and Uruguay.
Three members from ATEME’s Sales and Pre-sales Lat Am Team attended the show. ATEME’s exhibit was integrated in the booth that LADE, ATEME’s partner in Argentina, had.

Miami, November 7, 2014

YLE
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