ATEME increasing brand recognition in South Asia.

A few words from Hanoi workshop.

ATEME giving training in Hanoi

The 2014 ATEME training periods ended in the first days of December in Hanoi. With the support of Ubifrance (the French Agency for International Business Development) and our local partner BMTS, ATEME organized a very successful workshop in Vietnam.

Vietnam today has 6.5 million subscribers to pay TV in which 80% through cable. TV cable market has generated $ 227.47 million in 2013. It is dominated by SCTV which holds a market share of 34.20%, followed by VTVCab with 32.30%, according to the WhiteBook 2014 issued by the Ministry of Information and Communication. However this market is changing. The government has launched a masterplan to migrate to digital terrestrial television over a five to six year horizon. This plan is coupled with new distribution methods: satellite TV, IPTV, OTT, etc. With the advent of the Internet and the proliferation of screens, people are now willing to watch good quality videos, anywhere, anytime.

In this context, during the seminar we welcomed over 100 attendees from around 30 companies.The focus on ATEME was so huge that we had to extend the conference room to double the initial size with additional seats at the back of the room!

It was a great opportunity for us to introduce ATEME to Vietnamese broadcasters and Pay TV operators. We revealed many products, solutions and latest innovations with Live Sphere and UHD/HEVC. The audience showed a great enthusiasm and we definitively convinced them that ATEME is leading in the field of Video Compression Technology and Innovation.

Thanks again to Ubifrance for their support in training organization and Samsung Vietnam for their 4K TV screen.

by Sophie Percheron
Product Marketing Manager