Reach New Audiences with Personalized TV
Despite building up extensive content libraries over the years, broadcasters are failing to make effective use of their content catalogues. This is becoming crucial as end-users request a more customized viewing experience.
Fortunately, the introduction of virtual programming could be just what they need to answer the growing demand of tailored video content consumption, to gain more value from their content libraries and do so faster than ever before.
This White Paper describes how virtual programming and personalized TV will help broadcasters make the most of their content libraries and how it helps them to reach new audiences.