Major Racing Association Selects ATEME to Broadcast High-Value Content

New York Racing Association Uses Kyrion Encoders to Provide High Stakes Contribution of Prestigious Horse Racing

NEW YORK, Nov. 12, 2014 (Content and Communications World, Hall 1C, Booth #1136) – When the New York Racing Association (NYRA) began gearing up for the Belmont Stakes Races in June, it turned to ATEME for its encoding technology expertise and the video quality of its Kyrion CM5000 to transmit the third race of the Triple Crown. Today, the association depends on the equipment to broadcast its high-value content in HD.

News Facts:

  • High-stakes racing produces high-stakes content – The NYRA holds the exclusive rights for the live broadcast of some of the most prestigious horse races in the world until 2033. With races being broadcast from Belmont, Aqueduct and Saratoga, the association looked to ATEME to provide a modular encoding solution that guaranteed total operability for the transmission of the races for 2014 and beyond.
  • Kyrion selected for exceptional video quality – The CM5000 is a modular encoding platform dedicated to contribution over satellite and IP/ASI networks. Known for its user-friendly interface and exceptional video quality, the equipment is lightweight and boasts low power consumption and fast re-boot time.
  • Robust contribution of HD services – The NYRA initially used the equipment to transmit HD contribution services to MSG+, Time Warner Cable and Cablevision for the Belmont Stakes in New York, the third race of the Triple Crown. As all ATEME products are fully standards compliant and the most interoperable in the industry, NYRA could be confident that its Kyrion encoded signals would be compatible with any brand of decoder used by its clients.

Supporting Quote:

Dan Silver, director of television and interactive platforms, New York Racing Association Dan Silver, director of television and interactive platforms, New York Racing Association, said:

When you are producing content for the second-richest day of racing on the North American racing calendar, there is a lot at stake, literally. We needed an encoding solution that would provide our customers with the best video quality on the market. We selected the Kyrion CM5000 for its high-fidelity video, reliability and user-friendly interface for our operators, all of which were key considerations when upgrading our equipment for today and in the future.

About ATEME:

ATEME is a global leader in advanced video compression solutions for the broadcast industry and a world leading provider of HEVC, MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications. More information is available at www.ateme.com.

ATEME Press Contacts:

Dorota Bouskela
ATEME Corporate Marketing
T: +33 1 69 35 89 88
E: press@ateme.com

Kim Dearborn
Nadel Phelan, Inc.
T: +1-831-440-2407
E: kim@nadelphelan.com

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