Blog
Engineering perspectives, market analysis, and product thinking on the future of video delivery.
Monetization
Not Yet Live With DAI? Here is How Much Revenue You Are Losing Every Day
With growing consumer expectations and increasing competition, it’s getting harder to capture new audiences and retain existing ones, while still making a profit from subscription revenues. You need to find new monetization streams – and make sure they don’t disrupt the viewing experience. Dynamic Ad Insertion (DAI) is one obvious solution. More specifically, Server-Side Ad […]
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Monetization
Leverage First-party Data to Boost Monetization and Retain Subscribers
Learn how Ateme can help you leverage first-party data for easier integration and better monetization to retain subscribers.
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Partner Spotlight
Ateme and Viaccess-Orca Team Up to Increase Operator’s Advertising Revenue
In today’s competitive streaming landscape, maximizing ad revenue in a non-intrusive manner while delivering a seamless viewer experience is more essential than ever. As content and service providers face rising media licensing costs and increased competition, the pressure to boost advertising revenue intensifies. However, building an efficient and complete streaming ad solution is a complex task […]
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Monetization
Protect SSAI revenue with advanced ad transcode workflow management
Today, all Server-Side Ad Insertion SSAI systems in the market offer ad transcode functionality to ingest source ads and transcode them into the right format, bitrate and resolution to match the live or VOD content they are being inserted on. For example, if the live channel is HLS, HD resolution @30fps, with 6 Mbps bitrate, […]
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Monetization
Personal Channels — Linear is Not Dead; Linear is Now Personalized
Ateme has an end-to-end solution to add personal channels to your features mix. Want to learn more? Keep reading.
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ATSC 3.0
Personalize and Monetize with Dynamic Ad Insertion Over ATSC 3.0
Dynamic Ad Insertion over ATSC 3.0 promises major benefits for the consumer and higher revenue for the provider. What are you waiting for?
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Monetization
DAI: Captivate your audience and Catapult profits
Dynamic Ad Insertion (DAI) is one way to catapult your profits and increase viewers’ engagement when faced with increasing competition. It enables new revenue streams by monetizing your OTT, FAST, NEXTGEN TV and HbbTV audience. However, several considerations need to be accounted for while deploying DAI architectures. First off is the risk of turning off […]
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Monetization
Linear Parity for Live OTT Channels: A First Step Toward Fully Addressable Advertising
OTT is a powerful thing. It first disrupted the TV viewing model by offering personalized viewing experiences in terms of when and on which screen viewers watch their favorite content. Now, it is set to go one step further by offering the possibility of personalized content – enabling greater loyalty and new revenue streams. Personalization […]
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