In today’s competitive streaming landscape, maximizing ad revenue in a non-intrusive manner while delivering a seamless viewer experience is more essential than ever. As content and service providers face rising media licensing costs and increased competition, the pressure to boost advertising revenue intensifies. However, building an efficient and complete streaming ad solution is a complex task that requires integrating multiple systems, demanding significant time and resources. Service providers must address several critical challenges, such as:
- Monetizing all advertising real estate.
- Addressing all advertising opportunities, including overlay banners, in-frame ads, live ad replacement, in-app advertising, and more
- Controlling the data and offering a compelling segmented audience for the advertisers.
- Defining inventory splits with smart, pre-configured logic.
- Leveraging data from external systems to enhance the ad targeting process.
These challenges must be tackled to create a streamlined, revenue-generating ad solution that meets the demands of today’s evolving streaming ecosystem.
Ateme and Viaccess-Orca have joined forces to effectively address the above mentioned challenges. This powerful partnership blends Ateme’s extensive expertise in streaming and Server-Side Ad Insertion (SSAI) with Viaccess-Orca’s robust capabilities in data services and field-proven experience to seamlessly connect all the pieces. Together, we deliver a comprehensive, end-to-end solution that optimizes ad delivery, boosts revenue, and enhances user experience—all while simplifying the complex task of integrating multiple ad systems for operators.
Architecturally, the solution is summarized in the below diagram:
NEA Composer is Ateme’s Server-Side Ad insertion product (a.k.a manifest manipulator) built for scale and redundancy with a cloud native microservices architecture based on Kubernetes.
VO’s Targeted TV Advertising is an end-to-end solution offering extended reach across all content forms (linear, time-shifted TV, VOD, banners in the app), platforms, devices, operating systems, customer devices, and delivery methods (IPTV, OTT, Cable, DTH, DVB).
Ateme and Viaccess-Orca worked together to integrate Nea Composer with several products of Viaccess-Orca, namely Viaccess-Orca’s secure players, taregted Advertising solution, VO Segmenter and Analytics. With such integration, the following benefits are unlocked for operators:
- Maximize Revenue with SSAI + CSAI Integration: Leverage the strengths of both server-side and client-side ad insertion for optimized ad targeting and increased monetization.
- Overlay L-Shape and Banner Ads: Increase inventory value with L-Shape and Banner ads. Your advertisers will love the ability to combine video and overlay ads.
- Dynamic Ad Routing: Seamlessly routes live, VOD, and catch-up inventory to multiple ad servers or demand sources, ensuring efficient ad delivery and higher fill rates.
- Internal Promotion: Address your own marketing demands in a cost-effective manner without relying on external ad servers.
- Enhanced VAST Request Control: Gain full control over VAST requests to ad servers, optimizing ad performance and maximizing ad opportunities.
- Ensure GDPR & CCPA Compliance: Achieve full compliance with global privacy regulations, protecting user data while maintaining ad effectiveness.
- Advanced Audience Segmentation: Use data-driven audience modeling to deliver highly targeted ads, increasing relevance and engagement.
- Centralized Analytics and Reporting: Access a unified dashboard for real-time insights into performance, reporting, and billing, streamlining ad management across platforms.
The following diagram explains how all parts of your advertising portfolio can be monetized with Ateme and Viaccess-Orca’s joint solution. The green inventory is monetized by Ateme’s SSAI solution, while the purple inventory is monetized by Viaccess-Orca’s CSAI solutions.
The joint solution from Ateme and Viaccess-Orca is pre-integrated and ready for worldwide deployment by service providers to increase advertising revenue. For more details or a detailed presentation of the solution, please get in touch!