Blog
Engineering perspectives, market analysis, and product thinking on the future of video delivery.
New Codecs
Your Next Codec Should Cost One Ladder
In March, a major streaming media survey of industry professionals was carried out on their codec plans for the year. 40% said they intend to deploy AV1 in 2026. In the same survey, H.264, a codec standardised in 2003, was still in use at 84% of respondents. Both numbers are telling the truth, and together […]
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Sport
Six Observations from the World’s Biggest Live Media Event
Every World Cup tests the media industry in ways no laboratory or benchmark ever can. For a few weeks, infrastructure designed months in advance operates at extraordinary scale, exposing both the strengths and weaknesses of modern media workflows. Every decision, from contribution and signal acquisition to content delivery, is tested under real-world conditions. The world […]
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News
Media over QUIC: What if quality, latency and scale were never actually in conflict?
Live streaming has long presented a structural tradeoff: protocols optimized for low latency, such as WebRTC, do not scale efficiently to large audiences, while protocols built for CDN-scale reach, such as HLS and DASH, impose a latency floor that makes them unsuitable for time-sensitive use cases. Media over QUIC (MoQ) is a fruitful effort to […]
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OTT
The Best OTT Analytics SDK Is No SDK at All
Every OTT viewer-analytics program starts the same way: put an SDK in every app. One for iOS, one for Android, half a dozen smart TV families, and two generations of set-top box. Each integration costs engineering weeks. Each one slows an app release. For operators running their own CDN, there is a simpler answer: skip […]
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News
What Broadcasters are Teaching us About Sovereign Cloud
At Ateme, we have been building cloud-native video technology for several years. Our platform runs on AWS, Google Cloud, and any Kubernetes environment by design. We made that choice early because we wanted our customers to have flexibility: the ability to select the infrastructure that best fits their operational, financial, and compliance requirements. Over the […]
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OTT
Five Things that Break OTT Services at Peak Load, and What to Test Before Kickoff
The failures that take down a live stream at peak concurrency are not the ones you see in normal operation. They are the ones that only appear when a few million viewers arrive in the same ninety seconds, which is also the one moment you cannot afford them. By then the test window is closed. […]
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OTT
Half the Storage, Twice the Flexibility: Why a Tier-1 Operator Replaced Its Legacy Cloud DVR Platform with NEA Genesis
The video infrastructure market is in flux. Recent high-profile acquisitions and vendor consolidation have left many operators reassessing the platforms they depend on for cloud DVR, catch-up TV, and VOD delivery. When the company behind your origin packaging solution is absorbed into a larger entity, with overlapping product lines and uncertain roadmaps, the risk isn’t […]
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OTT
Redefining OTT Efficiency: How Ateme and AMD Are Powering the Next Generation of Sustainable Streaming
As streaming platforms scale to deliver more channels, higher resolutions, and lower latency experiences, operators are being challenged to balance performance, efficiency, and sustainability like never before. For service providers, the challenge is no longer simply scaling video delivery. It’s about doing so efficiently and economically while continuing to deliver the ultimate viewing experience. At […]
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OTT
From 40 Seconds Behind to Broadcast-Level: Getting Low Latency Right for Global Live Sports
A viewer’s neighbour cheers. Four seconds later, the goal lands on screen. That gap is tolerable. Thirty seconds later? The match is already being discussed on social media before your stream catches up. For live sport on OTT, latency is the difference between a viewing experience and an information delay. The 2026 global football tournament […]
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