As the media landscape continues to evolve, efficiency and cost-effectiveness are top priorities for broadcasters, content providers, and OTT services. Ateme, the leader in video delivery solutions, is at the forefront of this transformation—helping todo more with less.
At NAB 2025 in Las Vegas, Ateme will showcase game-changing innovations that streamline workflows, cut operational costs, and enhance viewer experiences. Whether you’re a broadcaster transitioning to IP/OTT solutions, an OTT provider seeking efficiency, or an industry professional looking for the latest advancements, Ateme’s booth (W1643) is a must-visit.
Next-Gen Innovations at the Ateme Booth (W1643)
Primary Distribution 2.0: The Future of Content Delivery
Ateme’s Primary Distribution 2.0 provides an end-to-end solution that seamlessly integrates multiple products to deliver efficient and scalable content distribution.
As broadcasters and content providers transition from satellite to IP/OTT solutions, this innovation facilitates the move to open OTT standards, offering both flexibility and scalability.
The solution leverages TITAN for live multi-bitrate OTT encoding, NEA for packaging at the broadcast head-end, and the TITAN Edge product for IRD remote decoding of HLS or DASH streams, ensuring smooth content presentation across all formats—from analog to 2110. With PILOT Manager, operations can oversee the entire workflow, providing real-time management and DRM-based affiliate authorization across thousands of remote devices.
By shifting to software-based, IP-driven distribution, Primary Distribution 2.0 reduces operational costs and optimizes bandwidth usage, making it a more efficient alternative to traditional satellite methods. This flexibility allows broadcasters to serve global audiences with consistent, high-quality streams across all devices, ensuring a superior viewing experience.
With Primary Distribution 2.0, Ateme is shaping the future of content delivery, helping North American broadcasters meet the growing demands of content distribution while future-proofing for a hybrid traditional and OTT world—all while reducing costs.
For an in-depth look, visit the Ateme booth (W1643) and explore the Primary Distribution 2.0 demo pod.
TITAN Edge: Enhanced Video Contribution
Ateme’s TITAN Edge brings a series of exciting enhancements to the table at NAB, specifically designed to optimize video contribution for live broadcasts, events, and studio feeds. TITAN Edge is a software-defined solution that can be deployed across appliances, data centers, and the cloud, offering broadcasters and content providers a highly flexible, scalable, and distributed way to extend their video processing capabilities.
Focused on the contribution market, TITAN Edge excels in providing real-time video encoding, transcoding, and processing. It supports contribution encoding formats such as AVC, HEVC, and JPEG2000, delivering high-quality video streams with low latency—ideal for remote contribution workflows. TITAN Edge handles a variety of input and output formats, including IP, SDI, and 2110, and supports all ARQ formats, providing versatility and compatibility with industry standards.
E2E production300ms Latency
Titan Edge offers end-to-end latency reductions of just 300ms. This ensures that high-quality video content is delivered to viewers quickly and seamlessly, with minimal delay.
Frame Rate Conversion
Ateme leads the way in frame rate conversion with best-in-class motion interpolated frame rate conversion, from SD to UHD capabilities, an ideal solution for occasional use or 24/7 operations. Can be deployed on-appliance or in the cloud using only CPU for processing.
Advanced IP Gateway and Enhanced Redundancy
Ateme’s Advanced IP Gateway is designed to streamline operations and reduce costs for ATSC workflows, ensuring the efficient delivery of content. This innovation simplifies the complexities often associated with IP-based workflows, which are becoming increasingly prevalent in ATSC broadcasting. Additionally, Enhanced Redundancy systems are incorporated to provide high reliability, with real-time monitoring that ensures content is always delivered seamlessly.
HTML5 Graphics Overlay
The HTML5 graphics overlay capability allows for localized graphics at the edge, providing broadcasters with flexibility in either a multi-lateral or unilateral workflow. By enabling dynamic, location-specific graphics to be applied closer to the edge, this feature enhances the viewer’s experience without adding complexity to the workflow.
Industry Innovations
Elsewhere on the booth, Ateme is unveiling several other groundbreaking technologies at NAB 2025, designed to enhance content delivery, monetization, and viewer engagement. These innovations address the latest industry trends and provide broadcasters and content providers with the tools needed to stay ahead in a rapidly changing media landscape:
AI Speech-to-Speech & Text Conversion
Ateme is harnessing the power of artificial intelligence to provide seamless speech-to-speech and speech-to-text conversion, enabling a global reach with significantly reduced production costs. This technology promises to revolutionize how content is produced and localized, delivering content in real time and with more accessibility. This intergration is done in partnership with Lingopal and directly intergrated into our TITAN products.
AV1: Revolutionizing Video Compression
At NAB 2025, Ateme is showcasing its support for AV1, a next-generation codec that delivers superior compression efficiency compared to HEVC and AVC. AV1 enables higher video quality at lower bitrates, making it ideal for streaming services that face bandwidth limitations. By adopting AV1, broadcasters and content providers can deliver high-quality 4K content while reducing bandwidth usage and operational costs.
Ateme’s AV1 support integrates with the TITAN encoding platform, ensuring seamless compatibility across a wide range of delivery formats, including OTT and broadcast. As the industry moves toward more efficient video compression, AV1 ensures that Ateme’s partners remain at the forefront of high-quality, cost-effective video delivery.
DAI Low-Latency Streaming & Monetizatin
Ateme’s DAI Low-Latency Streaming solution matches terrestrial latency with server-side ad insertion, enabling dynamic ad insertion in real time. This allows for personalized content delivery without compromising video quality or causing delays—ensuring an optimal viewer experience. The solution demonstrates best-in-class interoperability between TITAN for encoding and NEA for packaging and dynamic ad insertion (DAI), showcasing seamless integration and high-performance delivery.
VoD to Live FAST Origination
With the increasing demand for cost-efficient content delivery, Ateme’s NEA VoD to Live FAST enables Manifest Manipulation channel origination, lowering the cost of channel playout while maintaining the highest broadcast quality.
VAST Proxy & A/B Watermarking
Turbocharging SSAI revenue with the VAST Proxy and securing content with A/B watermarking technology, Ateme ensures that content protection is at the forefront of the streaming experience, offering broadcasters and content owners peace of mind.
Real-Time OTT Analytics
Informed decision-making is critical for content providers and advertisers. Ateme’s real-time OTT analytics provide valuable insights, helping stakeholders better understand viewer behavior and make data-driven decisions.
Experience Ateme’s Game-Changing Technology at NAB 2025
With five demo pods and ten demo areas covering TITAN, NEA and PILOT, NAB 2025 is your chance to explore the latest in video delivery. Whether you’re looking to optimize workflows, reduce costs, or enhance viewer experiences, Ateme’s innovations provide the solutions you need.
Don’t miss out—visit Ateme at booth W1643 and discover how our cutting-edge technologies can elevate your content delivery strategy. See you at NAB 2025!
About the Author
VP Media and Monetization at Ateme
Jean-Louis offers over 25 years of media, entertainment, and broadcast industry knowledge. Focusing on the customer experience, he brings a consultative approach to solutions delivery, focusing on everything from business transformation through cloud strategy and SaaS to a manage-by-exception media supply chain principle plus contribution and primary distribution and monetization with DAI to VoD-to-Live. Prior to joining Ateme, Jean-Louis managed a major service provider in Amsterdam offering video-on-demand and linear playout services for international blue-chip media companies.