IBC 2013, a long awaited and prepared show, has just ended. It stood out as a showcase for our presales, sales and marketing teams but not only that. We met existing and future customers and had the opportunity to see our partners coming from around the world. Visitors who attended our booth at IBC this year got to see our amazing demo of UHDTV 4K, including stunning pictures of the new format, and HEVC compression for a variety of screens. Executives and engineers were available to provide unique insights into the first live HEVC end-to-end trial and to explain our technology to visitors.
Questions about UHDTV 4K and HEVC were flooding in but the answer on how to reduce the usage of the bandwidth without compromise on the video quality was shown and proven on our booth. Visitors were enthusiastic to see the low bandwidth HEVC applications on the web, tablets and PC’s. Other enhancements to ATEME’s portfolio were ready to meet customer’s needs. For example Gen5 firmware – the latest compression engine for our Kyrion CM5000 encoder – produces higher video quality at lower bandwidth and lower latency; peanut butter and chocolate as Mike Antonovich, Senior Vice President and General Manager for Americas puts it in the video above.
It wouldn’t be pretentious if we say it was our best IBC ever !