Premium push-VOD: DirecTV

Summary:

DirecTV, the world’s largest Pay-TV service chose ATEME’s Kyrion File Encoder solution to offer a premium push-VOD catalog to its end-users while maintaining a pristine video quality enabling a Blu-ray like experience in HD.
 

Customer requirements and expectations:

DirecTV was looking to offer a premium push-VOD catalog to the end-user.
The targeted solution had to meet the following requirements:

  • A pristine video quality enabling a Blu-ray like experience in HD.
  • The highest bandwidth efficiency to ensure from a fast download and play on the user’s Set Top Box.

 

Customer challenges:

  • Combination of a pristine quality and the lowest bitrates.
  • Integration of the targeted solution into an automated workflow.
  • Robustness of the transcoding process in regard to various input formats.

 

How could ATEME address these requirements?

  • Quality : Best-in-class video codec developed by ATEME for 10 years.
  • Workflow : File-based transcoder leveraging a full network-oriented approach, intelligent load balancing across the entire processing farm as well as northbound API for an easy integration into DirecTV CMS.
  • Robustness : Full control on the technology resulting in error-resilient workflow.

 

How is ATEME going beyond customer expectations?

  • ATEME enables the extension to multi-screen delivery with the support of Web and mobile profiles, on top of the TV profiles.
  • ATEME drastically reduces the operational costs with the “all-in-one” TITAN File platform.