Paris, France, March 26, 2026 – Ateme (#W1723) returns to NAB Show 2026 to showcase how broadcasters, sports rights holders and streaming platforms can deliver premium live experiences while improving efficiency, monetization and operational agility across the media supply chain.
At NAB 2026, Ateme will highlight innovations that modernize media workflows, from primary distribution and broadcast infrastructure to AI-driven operations and scalable end-to-end streaming services.
GenAI Media and Agentic AI Operations
At NAB 2026, Ateme will demonstrate how GenAI and Agentic AI are transforming video delivery and operations, enabling intelligent automation and real-time decision-making across the media workflow. By embedding these capabilities into its solutions, Ateme enables functional collapse across the media workflow.
From automated highlight generation and accessibility services to real-time observability and operational insights, Ateme solutions enable smarter workflows that dynamically adapt to live and streaming environments.
Monetizing End-to-End Streaming
For live sports, events and large-scale streaming services, Ateme delivers technologies designed to provide premium viewer experiences while minimizing operational and distribution costs.
Ateme supports low-latency streaming workflows, including Media over QUIC (MoQ), enabling faster glass-to-glass delivery for sports, betting, live events and interactive experiences where immediacy is critical.
With support for all major video standards, including AV1, plus HDR processing and intelligent rate control, Ateme delivers industry-leading encoding efficiency reducing bitrates by up to 20% without compromising visual quality.
Integrated SSAI, enhanced with SGAI, and FAST channel origination enable content owners to quickly launch and monetize streaming services with targeted advertising and regionalized channels across live and on-demand content.
Through its Ateme+ SaaS platform, operators can scale streaming services during peak audiences while maintaining consistent quality across devices. The platform supports complete streaming and broadcast workflows, from live channel origination and packaging to catch-up TV, time-shifted viewing and VoD delivery.
Supporting the Evolution of US Broadcast with ATSC 3.0
Ateme continues to support the evolving needs of US broadcasters with comprehensive solutions for ATSC 1.0 and ATSC 3.0 deployments.
With one of the most widely deployed encoding appliance platforms in the US broadcast market, Ateme enables stations and broadcast groups to deliver reliable, high-quality services across both traditional and next-generation broadcast infrastructures.
At NAB 2026, Ateme will showcase its new cloud-based Statmux for ATSC, complementing on-premises deployments with SaaS-based disaster recovery and one-click service restoration.
Reimagining Contribution and Distribution with OTT Technology
As the industry moves from satellite-centric infrastructures to IP and cloud-based models, Ateme is redefining how contribution and primary distribution is designed, secured and operated.
Ateme enables secure, high-quality contribution over managed IP and OTT networks, bridging traditional broadcast workflows with OTT technology, supporting resilient and scalable contribution and distribution strategies.
With SCTE-224–driven rights control, Ateme enables dynamic content switching and replacement, ensuring affiliates receive the right version of content, in the right region, at the right time.
Ateme also brings advanced media processing to the edge. It normalizes live content from any source to any destination using premium frame-rate conversion, broadcast-grade P-to-I processing, and LUT-based HDR format conversion.
Latency has been reduced by 50% for AVC and HEVC workflows. Supporting JPEG XS and all formats from SDI to ST 2110, Ateme enables ultra-low latency with premium video quality, combining hardware-class performance with software-defined flexibility.
Ateme partner demonstrations at NAB Show 2026
Ateme will showcase partner demos highlighting its dedication to integration and innovation across the video ecosystem.
- Dolby Vision: will be featured in a partner demonstration using content from the German Football Association.
- Castlabs – Client-side beaconing with IAB-OM
- C2PA: Showcasing content provenance, in partnership with EZDRM
- Media over QUIC: Showcasing how to DRM protect low-latency live, in partnership with EZDRM and Shaka Player.
- End-to-end A/B forensic watermarking demo with support for Irdeto and NAGRA.
- SyncWords: Speech to Speech and Text in integrated video pipelines with Ateme+
Featured speakers and panel sessions
Ateme will showcase its expertise at NAB Show 2026 at speaker and panel sessions:
AI That Elevates Broadcast: Accessibility, Rights, and Quality
Tuesday, April 21 | 1:30 – 2:30 p.m. | N256
Speaker: Robin Herin, Director of Standardization | CTO Office
Note to the Editor:
Members of the press can request individual press appointments with Ateme’s spokespersons at the event using the contact details further down.
About Ateme
Ateme is a global leader of video compression and delivery solutions, helping tier-one content providers, service providers, and streaming platforms boost their viewership.
Leveraging an R&D task force that is unique in the video industry, Ateme’s solutions power sustainable TV services, improve end-users’ quality of experience, optimize the total cost of ownership of video services, and generate new revenue streams based on personalization and ad insertion. Beyond offering technological agility, Ateme partners with its customers, offering flexible business models that match their priorities.
Find out more: www.ateme.com