Paris, France, May 7, 2026 – Ateme today announced that VTVcab has deployed Ateme’s end-to-end OTT solutions to power the VTVprime service in Vietnam, as the operator continues to expand its streaming strategy.
The deployment provides VTVcab with a unified workflow for live and on-demand services, from video processing to content delivery. Built on a single integrated Ateme platform, the solution helps VTVcab simplify operations while improving consistency across its streaming environment.
The project improves video quality across VOD assets and live channels, while reducing delay for live sports streams. It also helps optimize bandwidth usage and CDN costs as viewing demand grows. In parallel, the platform gives VTVcab a clear path toward technologies such as AV1, low-latency streaming and cloud-based expansion.
“Our priority is to give viewers a reliable and high-quality experience, especially during live sports where delays and disruption are immediately noticed,” said Vu Viet Phong, OTT Director at VTVcab. “We chose Ateme because we needed one platform able to improve quality, lower latency and integrate smoothly with our inhouse OTT platform. This gives us a stronger base for future growth.”
“As audiences continue moving to streaming, operators need platforms that combine performance with operational simplicity,” said Nguyen Duc Long, Sales Director at Ateme. “We are supporting VTVcab with an end-to-end solution that improves the viewing experience today and gives them room to scale tomorrow.”
About Ateme
Ateme is a global leader in video compression and delivery solutions, helping tier-one content providers, service providers, and streaming platforms boost viewer engagement and reduce churn. With unmatched R&D capabilities, Ateme powers sustainable TV services, enhances quality of experience, and creates new revenue opportunities through personalization and ad insertion. Ateme partners with customers through flexible business models aligned with their strategic and financial goals.
Find out more: www.ateme.com
About VTVcab
Vietnam Cable Television Corporation Joint Stock Company, abbreviated as VTVcab (from January 14, 2000 to before May 7, 2013 it was known as VCTV) is an enterprise affiliated with Vietnam Television (VTV). The company provides pay television services and value-added services over cable television networks nationwide. Currently, VTVcab offers pay TV services through two methods: cable television and internet television (via the VTVprime, VTVcab ON, and ON+ applications).