Regional Ad Replacement and Future Addressable Advertising will be enabled across footprint
Paris, France, November 10, 2026 – Ateme, the video delivery leader, today announced that Blue Stream Fiber has standardized its OTT streaming services on Ateme’s end-to-end video platform for its high value linear channels, providing more efficient operations and advanced monetization capabilities.
By consolidating encoding, packaging, recording and delivery workflows, Blue Stream Fiber now benefits from a unified architecture that simplifies operations while ensuring high-quality video delivery at optimized bandwidth.
At the core of this transformation is monetization. Leveraging Ateme’s server-side ad insertion (SSAI) capabilities, Blue Stream Fiber enables Dynamic Ad Insertion (DAI) across its OTT services, allowing for targeted and scalable advertising.
This deployment initially supports regional ad replacement, replicating in OTT what has historically been achieved in cable and IPTV: the ability to regionalize national live channels and replace ads dynamically based on market area. With this approach, Blue Stream Fiber can monetize its OTT services with the same level of precision and flexibility as traditional linear TV. In addition, it lays the foundation for fully addressable advertising to generate advertising revenue for channels previously not monetizable with legacy approaches.
Craig Walker, Executive Director of Advanced Services Engineering, Blue Stream Fiber:
“By standardizing our OTT platform on Ateme, we are able to streamline our operations while unlocking new revenue opportunities through targeted advertising.”
Gustavo Marra, SVP North America, Ateme:
“Regional ad replacement is a critical step toward bridging broadcast and OTT monetization. This deployment demonstrates how operators can combine operational efficiency with revenue growth.”
About Ateme
Ateme is a global leader in video compression and delivery solutions, helping tier-one content providers, service providers, and streaming platforms boost viewer engagement and reduce churn. With unmatched R&D capabilities, Ateme powers sustainable TV services, enhances quality of experience, and creates new revenue opportunities through personalization and ad insertion. Ateme partners with customers through flexible business models aligned with their strategic and financial goals.
Find out more: https://www.ateme.com/
About Blue Stream Fiber
Blue Stream Fiber is a leading telecommunications provider delivering cutting-edge fiber-optic internet, TV, and phone services with a customer-first approach. Focused on innovation and exceptional service, Blue Stream Fiber partners with communities across Florida and Houston to provide reliable, high-speed connectivity tailored to their needs
Find out more: www.bluestreamfiber.com