DIRECTV On-Demand Gains Blu-Ray Quality All at the Press of a Button

Amsterdam, IBC 2009 – Hall 1 Booth D70- DIRECTV, the world’s largest Pay-TV service, has selected ATEME, H.264 video compression solutions provider, to bring uncompromised quality content to its subscriber base via its on demand service.

“We are committed to providing our customers with the best television viewing experience possible”, said Hanno Basse, vice president of Broadcast Systems Engineering, DIRECTV, Inc. “The ATEME solution is a significant step for us in bringing pristine 1080p quality to our customers, who have come to expect only the best from us. ATEME has tremendously improved our quality of service.”

“We are excited to be playing a key part in the delivery of DIRECT’s on demand video service”, said Michel Artières, CEO of ATEME. “Our experience in developing advanced video compression solutions means that we can offer our customers efficiencies for delivery of their content, enabling them to regain more value from the content they hold.”

By switching to ATEME Kyrion File Encoder solution, DIRECTV is also able to streamline its tapeless content production process, automating the encoding of its video content so that the whole process becomes seamless and putting DIRECTV in more control over how and when this content is delivered to its subscribers. DIRECTV can also accelerate content delivery to customers for any type of assets, from full HD quality down to low resolution applications.

DIRECTV hosts a library of more than 5000 SD and HD titles for its on-demand services, including content delivery via satellite and broadband internet access.


DIRECTV, Inc. (NASDAQ:DTV – News), the nation’s No. 1 satellite television service, presents the finest television experience available to 18.3 million customers in the United States and is leading the HD revolution with more than 130 HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for nine years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit


ATEME is a world leading provider of MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications.

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