Vienna, 07 July 2026 – International broadcast and streaming expert Big Blue Marble has announced a multi-month Proof of Concept (PoC) for Media over QUIC (MoQ) during a major international football championship. This PoC aims to test next-generation low-latency streaming in a live sports environment. Powered by Big Blue Marble’s scalable video processing and delivery engine, Cloud Video Kit, and supported by Ateme, a global leader in video compression and streaming solutions, the PoC will utilize live broadcast feeds to assess MoQ’s performance, scalability, and operational readiness for future live event streaming.
Streaming protocol of the future
MoQ is a new, emerging internet-native streaming protocol that delivers live video with ultra-low latency, ensuring viewers and devices stay in sync. This capability enables innovative interactive experiences such as synchronized watch parties, second-screen applications, live statistics, and real-time fan engagement.
“This initiative demonstrates how innovation, cloud technologies, and operational expertise can drive the next generation of live streaming services,” said Krzysztof Bartkowski, CEO of Streaming & Cloud Media at Big Blue Marble. Johann Mika, Chief Innovation Officer and owner of the Proof of Concept project at Big Blue Marble, emphasized the significance of the results achieved: “Our Proof of Concept shows that ultra-low latency streaming is now a reality, delivering the fastest live streaming signal in Austria and proving that internet-native delivery can outperform conventional OTT services.”
Continuous measurements during the championship period indicate that the MoQ platform offers the fastest live streaming signal currently available in Austria. It reduces end-to-end latency by approximately 20 to 40 seconds when compared to other Austrian TV streaming platforms, and it often surpasses terrestrial and satellite broadcasts by several seconds.
“Media over QUIC is one of the most promising developments for low‑latency streaming and large‑scale live event delivery,” adds Mickaël Raulet, Chief Technology Officer at Ateme. “We are pleased to support Big Blue Marble and contribute our expertise as the industry explores new ways to deliver premium live content at scale.”
High-value cooperation & plans
As part of the project, the Big Blue Marble engineering team has extended the open-source MoQ implementation with additional capabilities, including NTP timestamp insertion, end-to-end latency measurements, enhanced monitoring metadata, and backend analytics integration. Detailed metrics are continuously collected across the publisher, relay, and player environments to evaluate Quality of Experience (QoE), network performance, capacity requirements, and platform scalability. The live broadcasts are also secured from unauthorized access and downloading through Big Blue Marble’s highly scalable multi-DRM solution, Cloud DRM.
Ateme’s MoQ support demonstrates that sub-second end-to-end latency and broadcast-grade video quality are not a tradeoff — leveraging its TITAN transcoder and open-source solutions from the OpenMOQ consortium.
The PoC will be conducted throughout the championship and for several months afterward. This will provide Big Blue Marble and its partners with the opportunity to gather further operational insights, validate performance, and evaluate future deployment options. With the underlying Cloud Video Kit ensuring easy integration with existing streaming ecosystems, Big Blue Marble intends to expand the project by collaborating with additional ecosystem partners, including cloud providers, content delivery networks (CDNs), technology vendors, and media organizations interested in MoQ and next‑generation streaming architectures. The findings from this initiative will help inform future technology roadmaps for internet-native media delivery.
Photo Credit: Big Blue Marble
About Ateme
Ateme is a global leader in video compression and delivery solutions, helping tier-one content providers, service providers, and streaming platforms boost viewer engagement and reduce churn. With unmatched R&D capabilities, Ateme powers sustainable TV services, enhances quality of experience, and creates new revenue opportunities through personalization and ad insertion. Ateme partners with customers through flexible business models aligned with their strategic and financial goals.
Find out more: www.ateme.com
About Big Blue Marble
Big Blue Marble is an international media technology brand redefining how content is delivered, experienced, and monetized. Formed from a collaboration between ORS Group and Insys Video Technologies, it combines broadcast and consumer services experience with cloud-native OTT solutions to meet the needs of international content owners and TV service providers. Big Blue Marble empowers media organizations to launch and grow high-quality video services quickly, securely, and affordably.
Find our more: https://www.bigbluemarble.com