SET BROADCAST & CABLE SHOW in Sao Paulo, Brazil

By Gustavo Dutra, Field Applications Engineer – Brazil

Last week, my colleagues Gustavo Marra, Raul Rivera, Paul Kosac and I attended the most important trade show of Latin America. The SET BROADCAST & CABLE SHOW in Sao Paulo, Brazil took place on August 19 through the 22nd.

What we had with us during the show in Brazil was contribution equipment which included the CM5000 with L-band ENCODER and the DR5000 IRD. We also were proud to present our best seller in the Brazilian market; the AM2102 ISDBT- T ENCODER. The biggest highlight of the event however, was our HEVC (H.265) demo with low compression rates (1,5Mbps and 900Kbps) using TITAN platform.

Another highlight that took place was the speaking panels. Gustavo Marra, our Director of Applications Engineering, Americas’, presented ATEME’s Live and File distribution HEVC case (French Tennis Open 2013) and I presented along with other competitors and R&D entities HEVC standard and status.

Our booth was very busy though out the show so my team and I had to be on our toes at all time. This show was very beneficial for our business in Brazil and all of LATAM. Now we must roll up our sleeves and get to
work. And to all participants we say THANK YOU and see you next year / Muito obrigado e nos vemos no próximo ano!