ATEME’s CTO Pierre LARBIER created a big buzz concerning his opinion on 4K delivery. Prior to his session at the IBC conference Cutting Edge 1 – Advanced Compression and Ultra-sensitive Cameras, the 6th of September 2012, he was asked Chris Forrester, IBC journalist, his view on 4K transmission technology.
Pierre expressed that new technology changes very fast. Consumers are very demanding and some network broadcasters might not want to make an investment in a technology such as 4K transmission which can see being overtaken in a few years. NHK in Japan for example, is going straight 8K-line transmission.
Also, it takes time for standardisation, especially in baseband and core connectivity. Therefore we still have a time before 4K transmission gets real and only the future holds the answer whether 4K will be bypassed or becomes customary.
Visit ATEME HEVC 4K demo at our stand F70, Hall 1, IBC 2012, Rai Amsterdam.
Broadcasters might bypass 4K,
Published by the IBC Daily, Friday, 07.09.2012, page 3;
Posted by Monika Fourneaux Ceskova