The thrill of live sports has always been about more than just the game—it’s about moments that unite fans worldwide. Ateme and Intel join forces to deliver these moments globally, with unmatched video quality, ultra-low latency, and unprecedented flexibility. We did that in 2024 around major sport events, and we will continue doing so into the future.
A Seamless Viewing Experience for Major Sporting Events
Our collaboration with Intel enables a fully IP-based video workflow, revolutionizing how major sports events are streamed. By harnessing Intel® Xeon® Scalable processors and Ateme’s advanced transcoding, Packager, and Cloud DVR technologies, we set new standards in efficiency, flexibility, and scalability for live sports streaming. Our solution guarantees outstanding video quality and minimal latency, providing fans—whether watching from home or streaming on mobile devices—an immersive, uninterrupted, and personalized viewing experience that brings them closer to the action.
Unlocking the Power of Full-IP Workflows
The collaboration leverages the SMPTE ST 2110 standard, enabling a shift from traditional broadcasting infrastructure to a fully IP-based environment. By combining Intel® processors and Ateme’s advanced encoding and packaging solutions, we provide:
- Optimized Performance: Leveraging Intel® Xeon® Scalable processors and Intel® Media Transport Library for enhanced IP-based streaming
- Greater Flexibility and efficiency: Enabling streamlined routing, processing, and management of distinct audio, video, and data streams.
- Format-Agnostic: Supporting resolutions and color spaces beyond current standards (4K, 8K, HDR), handles both compressed and uncompressed content.
- Open IP-based Standardization: Integrating seamlessly with common off-the-shelf hardware, ensuring interoperability.
- Future-proof Infrastructure: Establishing a foundation for future technologies and production innovations through SMPTE ST 2110.
With fully IP-based workflows, sports and production organizations moved beyond the limitations of traditional Serial Digital Interface (SDI) systems, offering enhanced customization, multi-language options, superior audio quality, and ultra-low latency viewing experiences.
Harnessing Ateme’s and Intel’s Cutting-Edge Technologies
The collaboration combined industry-leading hardware and software innovations, featuring:
- High Bandwidth Efficiency: Pristine video quality at the lowest bitrate enabling , low-latency live streaming to the global and widespread community
- Comprehensive HDR Support: Dynamic HDR (HDR10+), Dolby Vision, and SL-HDR ensuring backward compatibility.
- Premium Frame Rate Conversion: Advanced motion estimation and compensation for clear, sharp images from any global location.
- Audience-Aware Encoding (AAE): Dynamically allocating processing resources based on real-time viewer demand, ensuring consistent optimal video quality.
- Next-Gen Audio: Immersive surround sound and multi-language audio tracks elevating global viewer experiences.
- Personalize experience: Live packaging and robust Cloud DVR functionality, ensuring smooth delivery, Catch-up TV and extensive VOD catalog creation for a later consumption
Together, these technologies formed a powerful, flexible, and reliable solution optimized for high-performance sports streaming.
Looking Ahead: The Future of Sports Streaming
With the growing demand for exceptional streaming quality, Ateme and Intel remain dedicated to delivering extraordinary viewing experiences.
The excitement continues into 2026, as winter sports captivate global audiences once again. With ongoing advancements in full-IP workflows, cutting-edge encoding technologies, and scalable video distribution, we are poised to power the next generation of sports broadcasting.
At Ateme and Intel, we’re not just shaping today—we’re building the future of live sports streaming.
Stay tuned—the best is yet to come.