Broadcast-proven reliability. Sports-grade visual performance.
For decades, the IRD has been a silent workhorse: receive the feed, decode the signal, and pass it on. Clean. Reliable. Invisible. But audiences no longer settle for “clean.” They expect local identity. Real-time context. Visuals that react instantly, especially in live sports, where every moment matters. Broadcasters need consistency; affiliates demand autonomy. And workflows now blend satellite with SRT, RIST, Zixi, even HLS or DASH as OTT and contribution converge.
That is why live graphics insertion with HTML5 rendering inside TITAN Edge changes everything.
Ateme’s professional IRD now integrates production-grade graphic rendering exactly where the audience is. No extra hardware to deploy. No reliance on central playout for every graphic change. TITAN Edge becomes a creative stage, close to the viewer, ready to adapt, ready to engage.
HTML5 unleashes familiar creative freedom with broadcast discipline. Scores can animate the instant a goal is scored. Local sponsorship appears only where it applies. Community news or weather can automatically enrich national feeds. During major sports events, affiliates can carry their own overlays, languages, and partnerships, without ever touching the clean feed.

And the rendering pipeline is broadcast-grade by design. With TITAN Edge, HTML graphics are composed directly inside the video processing pipeline, not added on top like a web overlay. Frames stay locked together. Latency remains unchanged. Overlays stay on-air even during brief network interruptions. It is HTML5 elevated to sports-grade visual performance, powered by the broadcast-grade reliability Ateme brings to premium live content.
Sport is pure emotion, and emotion has perfect timing. TITAN Edge can trigger overlays directly from inside the main feed. SCTE-35 cues flow in-band. In OTT workflows, the manifest can carry Overlay Event Markers or Decoration Markers. A single upstream editorial decision, a player substitution, a breaking-news phase, a promo insertion, becomes dozens of locally tailored on-air experiences, perfectly synchronized everywhere. One trigger. Many local stories. Production happens inside the IRD but remains centrally orchestrated.
This is enhanced by what TITAN Edge already delivers. It ingests satellite or IP feeds with equal assurance. It executes HDR and SDR conversions using expert or custom LUTs. It adapts P↔I video formats and performs trusted frame-rate conversion across continents. It outputs to SDI in legacy environments, ST 2110 in IP facilities, or JPEG-XS when ultra-low latency defines the experience. HTML5 overlays now travel through this entire premium workflow, preserved from ingest to screen.
The benefits appear immediately. Affiliates gain the flexibility to add their identity locally without expanding infrastructure. Sports broadcasters enrich matches with dynamic stats and region-specific commercial value. FAST channels reinforce their identity even when delivered via HLS. Emergency notifications reach local audiences at the exact moment they are needed. A single IRD becomes the creative engine of the final mile.
Contribution is becoming hybrid. Satellite remains the backbone of global live content. IP multiplies reach and agility. OTT enters professional distribution with confidence. And because TITAN Edge is software-defined, innovation continues without process disruption or hardware refresh.
The IRD no longer ends the chain. It elevates it.
- A reception stage becomes a production stage.
- A technical device becomes a creative force.
TITAN Edge delivers broadcast-proven reliability and sports-grade visual performance for dynamic HTML5 overlays, right where your audience is.
Because pure emotion deserves perfect timing.
About the Author

Solution Marketing Senior Director at Ateme
Julien joined Ateme in 2001, starting in the Hardware Department before moving into Product Management, where he led the launch and evolution of the Kyrion product line.
In 2017, he co-founded the BISS-CA standard with the EBU, reshaping the secure distribution of international live events.
He is currently Solution Marketing Director for Contribution and Distribution, driving partner and customer engagement around the Kyrion and TITAN product lines.