Let’s be real: NAB Show 2025 definitely had a different vibe. The usual hordes might have been thinner on the ground, but the energy felt… purposeful. The conversations were tighter, more strategic, and frankly, more meaningful. The casual browsers and swag scavengers were gone, leaving the serious players focused on real-world solutions.
In this evolving landscape, Ateme’s message cut through the noise: it’s time for innovation that delivers. At this year’s show, we put the spotlight on the solutions empowering broadcasters, content owners, and service providers to navigate today’s shifts and gear up for tomorrow – across Broadcast, Cable and Satellite, and crucially, Streaming.
Ateme: Delivering Tangible Value Across the Board
Whether the talk was about ditching outdated infrastructure, scaling up streaming power, or unlocking fresh revenue streams, Ateme’s NAB 2025 showcase revolved around one key objective: helping our customers not just adapt, but thrive – with flexibility, efficiency, and uncompromising video quality.
The solutions we demonstrated – from cutting-edge IP contribution to codec advancements, AI-driven operations, and smart monetization strategies – are engineered to not just follow where the industry’s going, but to help steer it.
OTT Contribution: The Smart Move Beyond Satellite
A standout innovation this year was Ateme’s OTT Contribution solution – built to enable broadcasters to move beyond legacy satellite workflows and embrace IP-based contribution using proven OTT standards.
With the FCC’s moves hinting at freeing up more upper C-band satellite capacity, the direction is clear: the industry is heading towards a future where relying on satellite for contribution is no longer a given. While RIST, SRT, and Zixi have their place for point-to-point IP contribution – and Ateme fully supports them – their scalability hits a wall when you’re dealing with hundreds of channels and thousands of affiliate locations worldwide.
Ateme’s approach is different. By leveraging standard OTT formats like CMAF, HLS, and DASH, combined with robust DRM-based affiliate management, our solution allows broadcasters to securely and efficiently distribute contribution feeds at scale – across global networks and diverse MVPD and affiliate endpoints.
This architecture makes it possible to:
- Spin up new affiliate connections rapidly.
- Ensure secure content delivery via DRM and entitlement control.
- Scale contribution workflows globally with unmatched flexibility and reach compared to traditional satellite or standard IP protocols.
At NAB, attendees saw firsthand how this approach doesn’t just replace satellite – it reinvents contribution as a cloud-ready, highly scalable service, giving broadcasters and content owners the agility needed to succeed in today’s multi-platform world.
Codec Leadership: Unwavering Quality, Relentless Innovation
Ateme’s leadership in video compression has always been driven by one core mission: delivering top-tier quality at the lowest possible bitrate. From our foundational work on MPEG-2 and H.264/AVC, through HEVC, and now as a frontrunner in AV1 optimization, Ateme consistently sets the benchmark for codec innovation.
At NAB 2025, we reinforced that pedigree by demonstrating how our ongoing investment across codec technologies helps customers cut costs, boost efficiency, and scale services without compromising viewer experience.
While H.264 remains a workhorse for many existing workflows and HEVC continues to power UHD and HDR delivery, AV1 has clearly emerged as the next-gen streaming leader. Ateme’s early commitment to AV1 optimization ensures customers benefit from:
- Up to 40% bitrate savings compared to HEVC.
- Outstanding quality for UHD and HD content.
- Royalty-free licensing, lowering the overall cost.
- Seamless integration with OTT environments and adaptive bitrate streaming.
But innovation isn’t just about adopting the latest codec – it’s about making it perform efficiently and reliably at scale. Our TITAN family of solutions is engineered for maximum performance across these codecs, whether deployed on-premises, in the cloud, or as hybrid workflows. At NAB, we demonstrated why Ateme remains the trusted partner for efficient, high-quality video delivery – no matter the codec, no matter the platform.
AI Innovation: Less Hype, Real-World Impact
The AI buzz was quieter at NAB 2025, but the real-world impact is growing. Ateme showcased practical AI applications transforming operations, optimization, and engagement.
- Speech-to-Speech with Emotion: Our AI-powered translation preserves the emotion and tone of the original speaker, enabling truly global storytelling.
- AI-Managed Operations: AI-driven monitoring, predictive maintenance, and intelligent orchestration streamline workflows.
- Audience-Aware Encoding: AI dynamically adjusts encoding based on real-time viewer data, optimizing bandwidth and quality.
At NAB 2025, the message was clear: AI is a practical tool for better storytelling, smoother operations, and smarter delivery.
Smarter Monetization: Low-Latency, High-Impact Revenue Strategies
A key focus at NAB 2025 was making content profitable. Ateme delivers smarter, more flexible monetization strategies.
- DAI for Live Sports: Our low-latency DAI (under five seconds) for live content enables real-time targeted advertising without disrupting the viewing experience. Our end-to-end solution ensures scalable and reliable DAI workflows.
- VAST Proxy: This solution intelligently manages ad requests, increasing fill rates and improving response times for higher ad revenue per stream.
- FAST Channels: Our cost-efficient solutions for FAST channel origination and delivery allow content owners to launch and manage channels with minimal overhead, maximizing revenue retention.
Ready for What Comes Next
NAB 2025 reinforced a key takeaway: the media industry continues its rapid evolution – and success belongs to those who are agile, innovative, and prepared to embrace change.
At Ateme, we’re proud to support our partners on this journey. If you missed us at NAB or want to explore the solutions we showcased in more detail, we’re always ready to continue the conversation.