Blog
Engineering perspectives, market analysis, and product thinking on the future of video delivery.
New Codecs
Your Next Codec Should Cost One Ladder
In March, a major streaming media survey of industry professionals was carried out on their codec plans for the year. 40% said they intend to deploy AV1 in 2026. In the same survey, H.264, a codec standardised in 2003, was still in use at 84% of respondents. Both numbers are telling the truth, and together […]
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New Codecs
AV1 at the Front: How Today’s Codec Choices Shape Tomorrow’s Video Ecosystem
As the video industry accelerates toward digital-first, codec evolution has become a defining strategic priority. Over the past year, one codec has moved from “emerging” to “inevitable”, AV1. With broad ecosystem support, royalty-free licensing, and meaningful bitrate savings, AV1 is reshaping compression strategies across OTT, broadcast, and device manufacturing. Yet AV1 is only one part of a broader […]
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New Codecs
VVC Codec at Your Fingertips
In the first of our two-part series, read about the latest innovation in the world of video codecs — the VVC codec — now incorporated in Ateme’s TITAN File transcoders.
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New Codecs
The Evolution of Video Codecs, DVB, and Sustainability
Jan Outters, Director of Technology and Standards at Ateme and the new Chair of the DVB CM AVC, opens up about the evolution of video codecs, DVB, and sustainability.
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New Codecs
End-to-End UHD Satellite Broadcast Transmission using Versatile Video Coding (VVC)
Versatile Video Coding (VVC) is the latest video coding technology, jointly developed by experts from ISO/IEC MPEG and ITU-T VCEG, forming the Joint Video Experts Team (JVET). VVC improves HEVC compression efficiency by 50%, and addresses all video formats (VR-360°, 3D, 4K, 8K, HDR). Its versatility enables to cover a wide range of applications, from […]
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