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Engineering perspectives, market analysis, and product thinking on the future of video delivery.
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Client-Side Beaconing, IAB Open Measurement, and SVTA Standardization: A Joint Approach to Monetizing OTT Dynamic Ad Insertion
Dynamic ad insertion (DAI) has become the backbone of OTT monetization, and the industry is now evolving beyond server-side signals to strengthen measurement credibility with buyers. Server-side beaconing tells you an ad was stitched into a stream, focusing on ad insertion, while additional signals can confirm playback real viewer engagement. That distinction is now what […]
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Monetization
Driving innovation in Dynamic Ad Insertion: Overlay ads and SVTA/OMID beaconing
As the media and entertainment industry continues to evolve, the demand for more engaging, personalized, and measurable advertising experiences is reshaping the way content is delivered and monetized. At this year’s IBC, Ateme and Castlabs are joining forces to showcase cutting-edge advancements in DynamicAd Insertion (DAI) that make advertising smarter, more measurable, and less disruptive […]
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Partner Spotlight
Ateme and Viaccess-Orca Team Up to Increase Operator’s Advertising Revenue
In today’s competitive streaming landscape, maximizing ad revenue in a non-intrusive manner while delivering a seamless viewer experience is more essential than ever. As content and service providers face rising media licensing costs and increased competition, the pressure to boost advertising revenue intensifies. However, building an efficient and complete streaming ad solution is a complex task […]
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Partner Spotlight
Enhancing Broadcast Audio: Ateme’s KYRION DR5000 now Supports MPEG-H Audio
In the fast-evolving landscape of broadcast technology, staying ahead of the curve is paramount. Ateme continues to push boundaries with its latest integration: Fraunhofer’s MPEG-H Audio into the KYRION DR5000 decoder. This development promises to revolutionize sound experiences for broadcasters, particularly in the burgeoning TV 2.5 broadcast ecosystem in Brazil. MPEG-H Audio: Elevating Soundscapes Fraunhofer […]
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Partner Spotlight
Ateme and Google Cloud Enable the Digital Transition of Broadcasters
Ateme and Google Cloud provide a complete solution for video distribution to help enable the digital transition of broadcasters.
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Partner Spotlight
Ateme and castLabs Zap into Lower Latency to Optimize Quality of Experience
The combined solution by Ateme and castLabs for low latency and fast channel zapping maintains the high Quality of Experience viewers expect.
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Partner Spotlight
Boost NEXTGEN TV Efficiency with Video Headend Pack
Ateme's Video Headend Pack creates an all-in-one solution to simplify your workflow and deploy NEXTGEN TV services within hours.
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Partner Spotlight
Ateme and THEO Technologies Collaborate to Lower Latency and Boost Performance
Latency is still an issue in OTT streaming. Ateme and THEO are working together to lower latency and improve viewer Quality of Experience.
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Partner Spotlight
Watermarking: Securing Sports Streams & Protecting Profits
Watermarking helps to protect what is perhaps one of the most precious assets of streaming service providers. Premium sports content requires significant investment and is a key subscriber acquisition and retention tool. And with sports fans demanding access via a range of device types, OTT streaming services are today’s norm. Yet unfair competition from pirate […]
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