Blog
Engineering perspectives, market analysis, and product thinking on the future of video delivery.
Glossary
The Glossary of Monetization: Getting your jargon right
A compact, expert‑level glossary designed to clarify the most important monetization concepts found in modern OTT advertising workflows — with a strong focus on SSAI (Server‑Side Ad Insertion), revenue uplift, cost reduction, and operational efficiency. A Addressable Advertising The ability to serve different ads to different viewers watching the same stream, based on demographics, behavioral […]
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Monetization
Transforming Live Streaming Monetization with Ateme NEA Composer
In today’s hyper-competitive streaming landscape, delivering seamless, high-quality viewing experiences while maximizing monetization opportunities is no longer optional, it’s essential. Ateme’s NEA Composer, with its advanced manifest manipulation capabilities, is redefining how content providers approach Dynamic Ad Insertion (DAI), especially in the context of live and linear streaming. Elevating Quality of Experience with Proactive Manifest […]
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Monetization
Driving innovation in Dynamic Ad Insertion: Overlay ads and SVTA/OMID beaconing
As the media and entertainment industry continues to evolve, the demand for more engaging, personalized, and measurable advertising experiences is reshaping the way content is delivered and monetized. At this year’s IBC, Ateme and Castlabs are joining forces to showcase cutting-edge advancements in DynamicAd Insertion (DAI) that make advertising smarter, more measurable, and less disruptive […]
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Monetization
Not Yet Live With DAI? Here is How Much Revenue You Are Losing Every Day
With growing consumer expectations and increasing competition, it’s getting harder to capture new audiences and retain existing ones, while still making a profit from subscription revenues. You need to find new monetization streams – and make sure they don’t disrupt the viewing experience. Dynamic Ad Insertion (DAI) is one obvious solution. More specifically, Server-Side Ad […]
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Monetization
Leverage First-party Data to Boost Monetization and Retain Subscribers
Learn how Ateme can help you leverage first-party data for easier integration and better monetization to retain subscribers.
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Partner Spotlight
Ateme and Viaccess-Orca Team Up to Increase Operator’s Advertising Revenue
In today’s competitive streaming landscape, maximizing ad revenue in a non-intrusive manner while delivering a seamless viewer experience is more essential than ever. As content and service providers face rising media licensing costs and increased competition, the pressure to boost advertising revenue intensifies. However, building an efficient and complete streaming ad solution is a complex task […]
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Monetization
Protect SSAI revenue with advanced ad transcode workflow management
Today, all Server-Side Ad Insertion SSAI systems in the market offer ad transcode functionality to ingest source ads and transcode them into the right format, bitrate and resolution to match the live or VOD content they are being inserted on. For example, if the live channel is HLS, HD resolution @30fps, with 6 Mbps bitrate, […]
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Monetization
Personal Channels — Linear is Not Dead; Linear is Now Personalized
Ateme has an end-to-end solution to add personal channels to your features mix. Want to learn more? Keep reading.
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News
Hot from IBC2023: Trends to Transform, Monetize, and Go Green
Silvia Candido, gives her take on the hot topics Ateme focused on - transform, monetize, and go green - at IBC2023.
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