Blog
Engineering perspectives, market analysis, and product thinking on the future of video delivery.
Glossary
The Glossary of Monetization: Getting your jargon right
A compact, expert‑level glossary designed to clarify the most important monetization concepts found in modern OTT advertising workflows — with a strong focus on SSAI (Server‑Side Ad Insertion), revenue uplift, cost reduction, and operational efficiency. A Addressable Advertising The ability to serve different ads to different viewers watching the same stream, based on demographics, behavioral […]
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Glossary
The Glossary of OTT Contribution: Getting your jargon right
For years, satellite and later SRT defined primary distribution, but both imposed limits: from hardware‑heavy infrastructures to point‑to‑point links that hinder scalability. Today, OTT Contribution reshapes the model entirely. By relying on CDNs, shared virtual headends (VHE), and cloud‑native workflows, it delivers a more scalable, secure, and cost‑efficient backbone for live and on‑demand content. This […]
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Glossary
Encoder Live Streaming: What It Is and How to Choose the Right One?
From global sports events and breaking news to TV series that captures the imagination of a nation, to social media like YouTube and Twitch, streaming is everywhere. But behind every smooth, high-quality stream is a critical piece of technology: the encoder. As a cornerstone of sports broadcast solutions, the encoder ensures that live content reaches […]
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Glossary
The Glossary of Spatial Computing: Getting your Jargon Right
Spatial Computing Spatial computing is a term used to define the various technologies allowing to deliver an immersive digital experience blending the real world with a virtual one. Although this term has been used before, it was made popular by Apple that introduced and marketed their Apple Vision Pro headset as the first Spatial Computer, […]
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Glossary
The Glossary of Video Delivery: Getting your Jargon Right
Delivering video is full of intricacies and comes with its fair share of acronyms and jargon. What is CTE, when should you use mABR, and how does BISS-CA protect content? Read on to discover the meaning of these acronyms – and many more terms that we use! Anti-piracy Services The collection of services a company […]
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Glossary
The Glossary of Video Processing: Getting your Jargon Right
Video processing involves many codecs and acronyms. Read on to find out what they all mean! 4:2:0, 4:2:2, 4:4:4 The notations 4:4:4, 4:2:2 and 4:2:0 refer to the most common chroma subsampling formats used in the distribution of digital images and video. Most processing and distribution of video is done in the YCrCb domain. The […]
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Glossary
The Glossary of Quality of Experience: Getting your Jargon Right
Ateme provides solutions that deliver a higher Quality of Experience to viewers. But what exactly do we mean by Quality of Experience? And what technology is required to deliver it? Read on to find out and discover the jargon around Quality of Experience. 4K 4K is a shorthand notation for digital image or video resolutions […]
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Glossary
The Glossary of OTT: Getting your jargon right
What is OTT? Here is the Glossary of OTT: getting your jargon right If you have ever wondered, what is OTT? And how is it different from IPTV? Then this glossary is for you. CDN (or video CDN) CDN stands for “content delivery network.” The CDN stores, or caches, the various video streams, packaged for […]
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