This paper was presented at the 2013 SMPTE Technical conference in Hollywood, on October the 21st to 24th by Sophie Percheron, Marketing Product Manager and Jérôme Vieron (PhD), Advanced Research Manager.
Broadcasters and operators objectives remain the same over time: reduce transport costs, reach more customers, and improve the TV viewing experience. Ten years after the beginning of the SD to HD transition, history is about to be repeated once again. With the 50% bitrate savings promised by the new HEVC (High Efficiency Video Coding) standard, these compression gains will not only reduce the bandwidth but also allow us all to more importantly improve the viewing experience, conveying more information and emotional impact though higher spatial and temporal resolution.
1080p60 transmission has already been demonstrated to be a better user experience than 1080i30, inspiring market leaders to commence the transition towards producing 1080p60 channels. However the required bandwidth still remains the bottleneck to complete and efficient end-to-end deployment.
This paper will demonstrate why HEVC will be the key to unlock the “progressive only” broadcast chain deployment; and why it will not lead to forcing a premature end of life to interlaced television. Finally we will discuss future (premium) services brought about by the “beyond HD” viewing experience: live events, sports, concerts, and other newly immersive experiences offered by UHDTV.
Sophie Percheron, Marketing Product Manager
Jérôme Vieron (PhD), Advanced Research Manager
Sophie PERCHERON is Product Marketing Manager for Live Distribution at ATEME since October 2012. Sophie is responsible to build the most comprehensive solutions to deliver linear channels over Cable, IPTV, Satellite, Terrestrial as well as Over-The-Top networks, enhancing TV experience with added value services. In her role, Sophie drives the Live Distribution solution growth and related product roadmap definition to address today’s and tomorrow’s challenges in the Broadcast & Broadband Live distribution markets.
Jérôme VIERON joined ATEME in 2011, as advanced research manager. Viéron is in charge of French and European collaborative R&D projects and works on new generation video coding technologies. He is an active contributor to the standardization process of high efficiency video coding (HEVC). Jérôme is implied in the 4EVER (for Enhanced Video ExpeRience) consortium which aims at researching, developing and promoting an enhanced Television Experience, using HEVC and ultra-HD.
Read more : HEVC, the key to delivering an enhanced television viewing experience “Beyond HD”