As we said goodbye to 2014 and welcomed 2015, ATEME jumped off to an early start at the annual Consumer Electronics Show in Las Vegas. CES is the show that sets the stage each year for what’s new in technology, and we enjoyed a week of meeting with customers and technology partners to discuss plans for the coming year.
CES is the largest tech trade show in the world, attracting over 160,000 attendees and over 3,600 exhibitors occupying over 2 million square feet of exhibit space. As was expected in the weeks leading up to CES, the buzz was all about UHD and 4K TV displays. Last year focused on resolution, and this year much of the focus was on better rendering of the images, with manufacturers showcasing their individual offering in color and dynamic range improvements.
ATEME is proud to be at the forefront in supporting 4K content transcoding with our announcement that TITAN File now supports the BT.2020 extended color gamut, joining other standardized formats such as BT.601, BT.709 and P3. Most of the discussions with customers and partners focused on how to make UHD/4K more compelling for the viewers. It’s an exciting time to be part of this evolving technology.
One of the fun things about CES is that they exhibits go far beyond the media and entertainment sector. Wearable computing, unmanned aircraft (drones), virtual reality gaming, and the internet of everything were prominently featured throughout the several exhibit halls at the Las Vegas Convention Center. Being an automobile aficionado, I also enjoyed the technology integration with cars that increases every year – in 2015, there was a lot more automation than in years past, so it will be interesting to see how quickly we get to ubiquitous full automated cars.
CES is always a great start to the year and provides a lot of momentum for us as we tackle the opportunities and challenges ahead. Happy New Year.
VP, Media and Distribution Platform Services