DAI: Captivate your audience and Catapult profits

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Dynamic Ad Insertion (DAI) is one way to catapult your profits and increase viewers’ engagement when faced with increasing competition. It enables new revenue streams by monetizing your OTT, FAST, NextGen TV and HbbTV audience. However, several considerations need to be accounted for while deploying DAI architectures.

First off is the risk of turning off your audience. Not because they don’t like personalized ads – in fact, most studies have found that people prefer receiving ads that are relevant to their needs. When you show ads that interrupt the viewing experience – with buffering or lower-quality video – viewers drop engagement and you risk losing your audience. You don’t want that. To captivate your audience, you need to make sure the technology you choose makes a smooth transition from the main content to the ad and back to main content. This is achieved by making sure main content and ads are transcoded with the same resolution, bitrate and frame rate configurations to guarantee a smooth and consistent ad viewing experience.

The second consideration is limiting your ads reach. What if viewers have ad-blockers, or devices that are not compatible with your ad insertion technology? You want to make sure you maximize your reach so that all the intended audience can see your ads. The more devices you can reach, the bigger your inventory gets and you become able to offer more to your advertisers. This means your technology needs to be immune to ad blockers and be able to reach any device. Server-Side Ad Insertion (SSAI) is the perfect way to increase your ads reach.

Thirdly, with many different technology components to integrate, how long is it going to be before you can actually launch ad campaigns and start raking in the money? And then, what if one component is upgraded? Will you have to go through integration all over again? How much will that cost – in terms of money, time, and headaches? You’ll probably want to buy a solution that is tightly integrated with solid partnerships – or, even better, one that comes from a supplier of end-to-end solutions.

And finally, what if you launch new platforms in the future – for example, broadcast today and OTT or FAST tomorrow? How complex will it be to manage if you have different technologies for DAI in each system? You’ll need a DAI solution that can be used across different platforms as you expand into new ways of delivering video. One that you can use on OTT, broadcast, FAST, HbbTV and NextGen TV platforms.

At this year’s NAB Show, we demoed DAI over NextGen TV. I believe we are the first to have shown this. But of course, our solution works on other platforms, too.

I’m excited to share our new video on our offering a DAI. It helps you captivate your audience and catapult profits.