ATEME Announces Major Customer in India for IPTV Video Transcoding

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Shemaroo One of the Biggest Companies in Hindi Entertainment Uses ATEME File Encoder to Transcode Hundreds of Movies into H.264 for IPTV Deployment
ATEME SA, an acknowledged leader in MPEG-4 AVC / H.264 video compression solutions, today announced that it has partnered with Traxvision, a leading Indian systems integrator of MPEG encoding equipment, to make a significant sale to Shemaroo Entertainment Pvt. Ltd.

Using the acclaimed ATEME File Encoder software solution, Shemaroo Entertainment will be transcoding hundreds of Hindi films from MPEG-2 into MPEG-4 AVC/H.264 for distribution through IPTV and VOD (Video on Demand) for Shemaroo distribution partners. H.264 will enable distribution of these films with high video quality and bandwidth efficiency.

Shemaroo has been at the forefront of the Indian Entertainment Industry for more than four decades. Acquiring and distributing various rights for Hindi films and content for distribution through cable, satellite, Internet and home video over the years, Shemaroo has evolved and emerged as a leading source of Broadcast Content for leading Entertainment Channels in India and throughout the world. In Sony® Entertainment Television, Shemaroo is a joint venture partner with Sony Pictures Entertainment, USA.

“ATEME has a brand that is synonymous with the best in transcoding quality, the incredible speed of their solution has enabled Shemaroo to transcode hundreds of hours of movies a month. Thanks to ATEME File Encoder users of Shemaroo services will enjoy an unprecedented quality of experience, we are very proud to partner with ATEME in India”, said Mr. Sunil Khanna, Director of Traxvision.

“Traxvision has been a great partner for ATEME in India” they have proven to be one of the most knowledgeable companies that we have had the pleasure to work with. Their contacts in Indian post-production and IPTV areas is what made the sale to Shemaroo possible and we are looking forward to continuing our close working relationship,” said Kim Gravina, Asia Sales Manager for ATEME.

ATEME is a world leading provider of MPEG-4 / H.264 and MPEG-2 bandwidth efficient compression technology. ATEME encoding solutions are deployed widely for broadcast contribution links, distribution, multi-screen live streaming, OTT and VOD applications.

ATEME Press Contact:
Sophie Guldner
T: +33 1 69 35 89 56