Ateme Behind Viacom18’s Top Video Quality and Immersive Sound Experience for Indian Premier League 2023

Accueil / Press / Ateme Behind Viacom18’s Top Video Quality and Immersive Sound Experience for Indian Premier League 2023

  • Ateme’s TITAN encoders powered the Viacom18 UHD experience in 17 different languages for the Indian Premier League 2023.
  • The encoders delivered UHD video with Dolby Atmos and Dolby Vision.
  • Ateme’s future-proof solution, available for both linear and OTT services, is ready for targeted advertising through Dynamic Ad Insertion. 

Paris, France, September 26, 2023 — Ateme, a global leader in video compression, delivery, and streaming solutions with innovation at its core, today announced that it was behind the top-quality video and immersive audio experiences delivered in 17 languages by Viacom18 Media Pvt. Ltd. during the Indian Premier League (IPL) 2023. Throughout the tournament, cricket fans were able to enjoy an exceptional and immersive UHD TV viewing experience for the first time in India.

The true-to-life audio-visual display of one of the world’s most-watched and highest-value sports events was enabled by Ateme’s TITAN encoders and decoders. Supporting both linear and OTT services, the future-proof encoders and decoders empowered Viacom18 to reach audiences on any screen. With the integration of Dolby Atmos, an immersive audio technology, and Dolby Vision, enhancing color quality, viewers were treated to an outstanding experience that elevated cricket-watching to new heights. The encoders also lay the foundation for Dynamic Ad Insertion (DAI), equipping Viacom18 for targeted advertising.

“India is the second most populous country in the world, and cricket is one of its most popular sports, reaching 31 million concurrent views during the final match of the IPL through Viacom18 this year,” said Jibu Mathew, Country Manager, South-Asia at Ateme. “We are delighted to have supported Viacom18’s technology strategies so IPL 2023 viewers could enjoy UHD live cricket matches anywhere — from the comfort of their living room to their smart phone or tablet — with an in-stadium atmosphere in UHD, featuring immersive audio and exceptional image quality, for the first time in India.”

About Ateme

Ateme is a global leader of video compression and delivery solutions, helping tier-one content providers, service providers and streaming platforms boost their viewers’ engagement and reduce churn.
Leveraging an R&D task force that is unique in the video industry, Ateme’s solutions power sustainable TV services, improve end-users’ quality of experience, optimize the total cost of ownership of TV/VOD services, and generate new revenue streams based on personalization and ad insertion. Beyond offering technological agility, Ateme partners with its customers, offering flexible business models that match their financial priorities.

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About Viacom18

Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in cinemas and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music and kids genres delights the consumers across the country with its eclectic mix of programming. Voot, Viacom18’s OTT platform, is one of India’s leading AVOD and SVOD streaming service with a library of ~75,000 hours of Viacom18 network content, content from Paramount Global and Voot Originals. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

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