ATEME TITAN Software Encoder Enables ATSC 3.0 Testing for Pearl TV and the Phoenix Model Market Project

Accueil / Press / ATEME TITAN Software Encoder Enables ATSC 3.0 Testing for Pearl TV and the Phoenix Model Market Project

DENVER, CO –  26 February, 2019 –  ATEME, the emerging leader in video delivery solutions for broadcast, cable, Direct-to-Home, IPTV and OTT is enabling real-world ATSC 3.0 field research for Pearl TV and the Phoenix Model Market; a test bed for next generation TV services.

Utilizing ATEME’s software-based TITAN solution, Pearl TV is testing multi-channel HEVC encoding for ATSC 3.0 including advanced features such as Ultra High Definition, High Dynamic Range video, immersive audio, digital rights management, next-generation emergency alerting, Scalable High Efficiency Video Coding (SHVC) and digital ad insertion.

“Next generation TV gives broadcasters incredible flexibility to deliver content both over-the-air and over-the-top, all in the common Internet Protocol language of the Internet.  In Phoenix, we are working to demonstrate how broadcasters can work together to take full advantage of the ATSC 3.0 broadcast standard and also implement new services that will appeal to viewers,” said Pearl TV Managing Director Anne Schelle.

“ATEME is committed to the ATSC broadcast industry,” said Walid El Hamri, VP Solutions & Business Development. “We support several ATSC 3.0 field trials. Our solutions enable broadcasters to reap immediate ATSC 1.0 gains and utilize technology that does not need to be repurchased for the exciting ATSC 3.0 future.”

TITAN offers superb video quality for ATSC 1.0 applications and seamless migration to the future ATSC 3.0 ecosystem. High Efficiency Video Coding and SHVC are fully-supported and used in several next-generation TV test sites.

ATEME software is server-agnostic and can run on any private/public & on/off-premises Cloud infrastructure with the same benefits and value proposition. License mobility is inherent.

Dr. Mickael Raulet, Director of Research & Innovations added that “ATEME is proud to support the Phoenix Model Market project. We are proactively collaborating with the Pearl TV team and other technology companies to demonstrate the delivery of new broadcast consumer services and the real-world capabilities of the new ATSC 3.0 standard.”

At the 2019 NAB Show, ATEME will present a portfolio of next-generation video compression solutions at South Hall Booth SU6005.

About Pearl:

Pearl TV ( is a business organization of U.S. broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities, including innovative ways of promoting local broadcast TV content and developing digital media and wireless platforms for the broadcast industry. Its membership, comprising more than 300 network-affiliated TV stations, consists of eight of the largest broadcast companies in America including: Cox Media Group, the E.W. Scripps Company, Graham Media Group, Hearst Television Inc., Meredith Local Media Group, Nexstar Media Group, Raycom Media, and TEGNA, Inc.

About the Phoenix Model Market: 

The Phoenix Model Market is a collaborative effort with a dozen Phoenix, Arizona TV broadcasters who are launching next-gen TV service marketwide, as a model for the TV industry.  Participating TV groups and stations in the Phoenix Model Market include: Arizona State University’s Arizona PBS (KAET) , Arizona Television’s KAZT Channel 7 (Independent), E.W. Scripps’ KNXV (ABC), Fox Television Stations’ KSAZ (Fox) and KUTP (MyTV), Meredith’s KPHO (CBS) and KTVK (Independent), Nexstar Media Group’s KASW (CW); Telemundo Station Group’s KTAZ (Telemundo), TEGNA’s KPNX (NBC), and Univision’s KFPH-CD (UniMas) and KTVW (Univision).


Phoenix Model Market and Pearl TV Media Contact:
Dave Arland, Arland Communications
(317) 701-0084

About ATEME:

ATEME (PARIS: ATEME), Transforming Video Delivery. ATEME is a global leader in VVC, AV1, HEVC, H.264, MPEG-2 video compression solutions for broadcast, cable, DTH, IPTV and OTT. More information is available at

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ATEME Media Contact:

Dorota Bouskela
ATEME Corporate Marketing

T: +33 169-358-988