Blog
Engineering perspectives, market analysis, and product thinking on the future of video delivery.
Ateme+
Motion-Interpolated Frame-Rate Conversion for Live Sports with Ateme+ SaaS
Anyone who has watched an alpine skier accelerate downhill or a striker sprint into the penalty area knows this feeling instantly: when motion looks wrong, it pulls you out of the moment. Live sports are unforgiving. Cameras pan quickly, athletes move unpredictably, and the visual complexity of snow, grass, crowds, and graphics puts enormous pressure […]
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Glossary
The Glossary of OTT Contribution: Getting your jargon right
For years, satellite and later SRT defined primary distribution, but both imposed limits: from hardware‑heavy infrastructures to point‑to‑point links that hinder scalability. Today, OTT Contribution reshapes the model entirely. By relying on CDNs, shared virtual headends (VHE), and cloud‑native workflows, it delivers a more scalable, secure, and cost‑efficient backbone for live and on‑demand content. This […]
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New Codecs
AV1 at the Front: How Today’s Codec Choices Shape Tomorrow’s Video Ecosystem
As the video industry accelerates toward digital-first, codec evolution has become a defining strategic priority. Over the past year, one codec has moved from “emerging” to “inevitable”, AV1. With broad ecosystem support, royalty-free licensing, and meaningful bitrate savings, AV1 is reshaping compression strategies across OTT, broadcast, and device manufacturing. Yet AV1 is only one part of a broader […]
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News
Making the leap: 2025 was the year sports broadcasting got lighter, smarter and more global, says Ateme
Sports broadcasting has always moved in cycles: years of steady refinement punctuated by sudden leaps forward. But 2025 wasn’t a refinement year, it was a leap. Under pressure from rising rights costs, globalised fan bases and rapidly shifting viewer expectations, broadcasters began rethinking not just their technologies, but the entire architecture of how live sports […]
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News
Happy Holidays from Ateme!
As 2025 comes to an end, we extend our heartfelt season’s greetings to you and your teams. This year has been a remarkable one for the media and entertainment industry, particularly across video delivery and streaming, and it has held special significance for all of us at Ateme. Together with our customers and partners, we’ve continued […]
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Contribution & Distribution
Design Where You Deliver: TITAN Edge Unlocks HTML5 Rendering
Broadcast-proven reliability. Sports-grade visual performance. For decades, the IRD has been a silent workhorse: receive the feed, decode the signal, and pass it on. Clean. Reliable. Invisible. But audiences no longer settle for “clean.” They expect local identity. Real-time context. Visuals that react instantly, especially in live sports, where every moment matters. Broadcasters need consistency; […]
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Monetization
Transforming Live Streaming Monetization with Ateme NEA Composer
In today’s hyper-competitive streaming landscape, delivering seamless, high-quality viewing experiences while maximizing monetization opportunities is no longer optional, it’s essential. Ateme’s NEA Composer, with its advanced manifest manipulation capabilities, is redefining how content providers approach Dynamic Ad Insertion (DAI), especially in the context of live and linear streaming. Elevating Quality of Experience with Proactive Manifest […]
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ATSC 3.0
Ateme Empowers Multilingual Translation in ATSC 3.0 for New Mexico PBS Plymouth
Ateme’s ATSC 3.0 encoding technology plays a crucial role in a significant broadcast advancement. Collaborating with Heartland Video Systems (HVS) and lingopal.ai, Ateme has facilitated New Mexico PBS (NMPBS) in implementing live AI language translation directly within its ATSC 3.0 NextGenTV OTA transmission chain, a pioneering move for a U.S. public broadcaster. Seamless Integration of […]
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Sport
Driving Streaming Efficiency in Live Sports with Content-Aware Encoding
When it comes to premium live sports, network demand skyrockets. Millions of fans tune in simultaneously, creating massive peaks in traffic that put pressure on content delivery networks (CDNs). For service providers, the challenge is clear: deliver flawless quality at scale while keeping costs and energy consumption under control. Recently, a leading European service provider deployed Ateme’s Content-Aware […]
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