Blog
Engineering perspectives, market analysis, and product thinking on the future of video delivery.
OTT
Five Things that Break OTT Services at Peak Load, and What to Test Before Kickoff
The failures that take down a live stream at peak concurrency are not the ones you see in normal operation. They are the ones that only appear when a few million viewers arrive in the same ninety seconds, which is also the one moment you cannot afford them. By then the test window is closed. […]
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OTT
Half the Storage, Twice the Flexibility: Why a Tier-1 Operator Replaced Its Legacy Cloud DVR Platform with NEA Genesis
The video infrastructure market is in flux. Recent high-profile acquisitions and vendor consolidation have left many operators reassessing the platforms they depend on for cloud DVR, catch-up TV, and VOD delivery. When the company behind your origin packaging solution is absorbed into a larger entity, with overlapping product lines and uncertain roadmaps, the risk isn’t […]
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OTT
Redefining OTT Efficiency: How Ateme and AMD Are Powering the Next Generation of Sustainable Streaming
As streaming platforms scale to deliver more channels, higher resolutions, and lower latency experiences, operators are being challenged to balance performance, efficiency, and sustainability like never before. For service providers, the challenge is no longer simply scaling video delivery. It’s about doing so efficiently and economically while continuing to deliver the ultimate viewing experience. At […]
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OTT
From 40 Seconds Behind to Broadcast-Level: Getting Low Latency Right for Global Live Sports
A viewer’s neighbour cheers. Four seconds later, the goal lands on screen. That gap is tolerable. Thirty seconds later? The match is already being discussed on social media before your stream catches up. For live sport on OTT, latency is the difference between a viewing experience and an information delay. The 2026 global football tournament […]
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Ateme Experts
Meet the Minds Inventing the Future of Video: Jan Outters
In our blog series Meet the Minds Inventing the Future of Video, we’ve been going behind the scenes to find out more about some of Ateme’s brightest minds and what they’ve been working on. In this new edition, we introduce Jan Outters, Director of Technology and Standards. He spoke with us about eXtended Reality (XR). […]
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Ateme Experts
Meet the Minds Inventing the Future of Video: Robin Herin
In our blog series Meet the Minds Inventing the Future of Video, we’ve been going behind the scenes to find out more about some of Ateme’s brightest minds and what they’ve been working on. In this new edition, we introduce Robin Herin, Director of Standardization. He spoke with us about AI-Based Speech-to-Text and Speech-to-Speech translation. […]
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Contribution & Distribution
From Pipelines to Media Fabrics: The Shift to Software-Defined Processing
For decades, media workflows have been built around pipelines. Signals were ingested, processed, and delivered through fixed paths, often dictated by hardware constraints, physical interfaces, and specific formats. Whether SDI or IP-based, the logic remained the same: media flowed through predefined chains, and each transformation step was tightly coupled to a piece of equipment. This […]
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News
REaP is Now an ISO Standard and Netflix is Already Proving Its Power
How the new MPEG standard (ISO/IEC 23009-9) is redefining resilience for global live streaming. Live streaming has always been a high-stakes discipline. When a signal drops, an encoder crashes, or a packager falls over mid-broadcast, there is no pause button. The industry has long relied on proprietary, fragile synchronization solutions that break the moment encoders […]
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News
Client-Side Beaconing, IAB Open Measurement, and SVTA Standardization: A Joint Approach to Monetizing OTT Dynamic Ad Insertion
Dynamic ad insertion (DAI) has become the backbone of OTT monetization, and the industry is now evolving beyond server-side signals to strengthen measurement credibility with buyers. Server-side beaconing tells you an ad was stitched into a stream, focusing on ad insertion, while additional signals can confirm playback real viewer engagement. That distinction is now what […]
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